Life — December 1, 1927 — page 9: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rich warm brown is the tone” of this gold plated Standard Douglass, with cof d ostnchskin cov price, $17.50 Triple silver place covers thi ouette or Standard $10 A Standard Douglass this, gold plated top and bottom with polished amber alligator hide covering. Men display this model at club and office or in travel. It is offered at $17.50 French brown lizardskin glistens between the gold Plated ends of this Silhouerte Douglass, matching the pres. ent vogue in shoes, bags and charming accessories The cost, $17.30 Black lizardskin encases this particular nickel plated Stan- Douglass. A true Doug: lass, for working parts are the same on all ls, the dif. ference is only in material and finish of the cases. Many leathers are shown on this model, at $7.50 A Silhouette for the ensemble! Jungle green sharkskin over triple silver plate, there are other shark skin colors and tex tures, too, priced $1250 is severe case, much favored by men who go about evenings. You may have it monogramed at slight extra cost THE DOUGLASS LIGHTER ighier Fluid or 0 puveleee The beautifully thin Sithouette Douglass inspired Wadsworth, master designer of watch cases and jew elty, to produce this case of solid 14 kt. rose gold and turn a shield for its proud possessor’s. monogram Price $165; it comes also in sterling at $35 c)his strateqy should win you a Douglass Smokers desiring to avoid the commonplace ash-tray-cigarette-case sort of Christmas will do well ro begin this plan now, We assume you tant a Douglass, for the Douglass is an aut matic lighter — it lights at the mere press of a trigger. First then, commit an occasional fawx par with matches. Accidentally break them—to the accompaniment of mild but forceful expletives; obviously cast about for a place ro deposit burned sticks; be nearly always out of matches. Lure friends past jewelers, department stores and smoke shops. Coming upon a show of Douglasses arrayed in rare leathers, in precious metals, sigh longingly, gaze wistfully, pass on resignedly In a gathering, when a Douglass is displayed, ask to see it. Ping a light. Then raise your voice well above the radio and congratulate the lighter owner upon his sound judgement. If it is one of the new Silhouette Douglasses — thin like a modern watch is — decide quickly if you prefer this to the Standard model. Declare your pref- erence in brief, decisive tones Heavens! The time to start your strategy is right now. Select your Douglass from the mo- dels shown here. Circle the one you want and leave the magazine open! Press the trigger —there’s your light The same prec parts yet it sells for | i Tan pigskin—in the Silhouette size with silver plated ends definitely a man’s lighter. Also dard size to s $12.30 Charming in its design of chased lines and round shield, this triple plated silver Silhouette Do: n seen at bridge and at d Id plate $15 with shie! ut gram ski moved off center. This is a Silhou ette Douglass selling $35 A windshiel lass! § 13 $1 The Douglass w id comes in Standard and et Anish. Shown here ¢ asilver ended Standard mox cased with cocoa sharkshin LAA AAA + SPONSORED BY WRIGLEY BLDG. A.W.W, Krut Courant G 3 St, Nicwouss St, Mowtarar, HARGRAFT CHICAGO. comicbooks.com