Life, 1927-12-01 · page 6 of 80
Life — December 1, 1927 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising and light humor** rather than political satire. The main content includes: 1. **Marlboro Cigarettes ad** (left): Features a decorative Christmas box promoting cigarettes as holiday gifts—notable today as a historical artifact of tobacco marketing before modern restrictions. 2. **Golden Wheel Lighter ad** (right): Shows a cowboy figure advertising lighters, with Christmas shopping advice playing on gift-giving uncertainty. 3. **Humorous dialogues**: Three short comedic pieces featuring workplace banter and family interactions about Christmas gifts and trains—gentle, domestic humor typical of 1930s-40s Life magazine. The page reflects period attitudes toward smoking/drinking as acceptable gift items and depicts era-appropriate gender roles and class dynamics in casual conversation. No specific political figures or events are referenced.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life in a colorful 2 | Christmas Box Py | ene as May—Snappy De- cember—in a_ special, dollar-size, Christmas Box! The perfect gift for the individual and the favorite cigarette for Christmas parties. F the Christmas Box (100 Marl- boros in packages of 20's, each pack- age separately protected by heavy foil— $1) is not on sale at the tobacco store near you—we will be alad to fill your order by mail and send you, Free, a handsome Marlboro Bridge Score. CIGARET T ae (Mild as as May a oe Always fresh— Wrapped in heavy foil Created by PHILIP MORRIS& CO 511 Fifth Two Satisfied Employees Have Lunch Together Tou: I wish we had a man of your calibre with our company, : That's nice, but I'd never think of | leaving my firm. Tom: Of course not; you have too © really isn’t any- cople at this Tom: No-o, haps a little things in your office? not just now. Per later on. How are Gronce: Oh, I think we could use another good man. Tom: Is that so? the job pay? Gronce: Well, there isn't any- thing definite open just now. A little later on, I was thinking. Tom: Of course I'm not really in- terested. I have a good berth with my people and I'm pulling down a nice sz Georce: Surely, I understand. You only mean you might be inter- ested in ar good thing. Tom: That's it exactly. I know you'll keep me in mind. Georce: You bet I will. And, keep your eyes open for me, too. James L. Dilley. How much does Why Grown-Ups Call It Merry Christmas “VY Bobby; Santa left that choo-choo for you and you never even ordered it. Isn't he a sly old rascal? Su-u-ure, it's all yours —nobody else's. No, no, mustn't touch. Why, certainly it runs. No, no, NO, Bobby; mustn't touch or you'll break it. I said NO! Just think; you own a railroad all by yourself, Bobby! Did you hear me? Do you want Santa to come back to-night and take it away? No, sir-ce; it’s going to be left under the tree until after dinner. Honestly it’s a real train. O-o-o-oh, yes, it does run just like a big one. Here, let Papa show you. See! There it goes—WHOOP! Lookit it race through that tunnel. Boy! Isn't that some train, Bobb: And to think it’s all yours. No, no— here, let Papa show uu again. WOW! — Lookit—THE now! What did I tell you? If you hadn't pushed me I wouldn't have stepped on it.” Gerald Cosgrove. Computation RUB: Did you really get a big raise Dus: ‘Yeait Half as much as the wife thought I ought to have! or Lighter Xmas Shopping HEN it’s as easy as de- ciding which Golden Wheel Lighter will please Cynthia or whether Charlie wants his in leather or plain, don’t blame us if you weary yourself with needless shop- ping. Any smart shop can help you make half a dozen crosses on your gift list. This dependable lighter will make anybody’s Christmas happier. st [y ow thingy “ Sets $18 and up | Lighters $7.50 and up | GOLIDIEN _ WHIEIEL Approved Lighter U.S. Patent 165 HENRY LEDERER & BRO., INC. Providence, Rhode Island comicbooks.com