Life, 1927-11-17 · page 5 of 48
Life — November 17, 1927 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The main content is an Arrow Collars advertisement featuring a humorous poem about husbands' clothing and appearance. The **illustration** shows a well-dressed couple with a man in formal attire, apparently the husband being introduced. The **accompanying verse** humorously contrasts a wife's fashionable appearance with her husband's potentially shabby dress, then argues that Arrow Collars can elevate a man's status and respectability through proper grooming—specifically starched collars that place him in the "Starched Collar Class." The joke targets **gender expectations and class anxiety** in 1920s America: women invested heavily in fashion, but husbands' appearance reflected on family standing. Arrow Collars positioned themselves as an affordable way for ordinary men to appear refined and well-bred. This is **consumer advertising disguised as humor**, exploiting social insecurity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Back-Seat Driver Makes a Boat Trip “LOR heaven's sake, be careful, Captain—you nearly ran over a whale that time....This ship has a queer, throbbing motion, Are you sure our engine is hitting on all cylin ders?....Look! — There's boat. Blow your whistle, Capt Captain, I'm sure the w much too shallow here....Don't go so fast. Fifteen knots an hour is enough speed for any reasonable person....[ certainly hope you see that iceberg over there off the port bow I'll bet you forgot to bring the fog horn Oh! Be careful, Captain. Remember that fishing smack has the right of way Why did you come this way, Cap- tain? It's a much nicer trip across the Indian Ocean... My Captain, you'll be arrested for trying to make a left turn into the English RL. goodness, Channel! Extra Polish h town, is spelt by by the L.wow W HERE'ER I roam, I swear to give \legiance to thee, Lviv. I hold thee dear all else above. My native city ef Lvov Forever mistress of my soul Blessed be thy name of Leopol Let others call thee Lemberg now; Vo me thou'lt always be—Lwow ! WW LAND, Tuuaincia and Wesrrnatia, World famous cuisine and service. ©@Arund mWord 138 day Cruise—25 Countries S.S. RESOLUTE Rates—$2000 and up Leaving New York, JAN. 6, 1927 Gio the West Indies on theS.S. RELIANCE DEC. 18—1Sdays JAN.8—15 days JAN. 26—27 days FEB. 26—27 days MARCH 30—15, Rates $200 and $300 and up. HAMBURG-AMERICAN LINE UNITED AMERICAN LINES, INC. General Agents 35.39 Broadway, New York, Branches in Boston, Chicago, Philadelphia, San Francisco a1 steamship and tourist agents “This is my husband” Are you ever rather ashamed of him when you say it? Have you the kind of a man that dresses as much like a well bred man As vou dress like a well bred woman? Do you ever marvel at the ability of some woman you know to wear just the smartest things And then some day you meet the husband And he doesn’t dress at all like yours. His clothes are so clean and neat And his collar and cravat seem to look somehow or someway awfully nice, after see- ing your husband’s neck get-up. It’s starch. Put your husband in Arrow Collars And he’s moved up as far as appearances can move a man up, Into the Starched Collar Class. And Starched Collars seem to make men take more pains with everything else that they ~ ARROW COLLARS 4 Weekly by Life Pub. of March 3, 1879, Pri Y..N.Y. Subscription, $3.00, Vol rad Clas Matter at the Post Office comicbooks.com