Life, 1927-11-17 · page 4 of 48
Life — November 17, 1927 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes Waterman's Number Seven fountain pen, priced at $7.00. The ad's main feature is a color-coding system for pen points (red, green, purple, pink, blue, yellow), allowing customers to select based on writing style and purpose. Each color corresponds to specific characteristics—for example, red is "standard" for general use, while blue is a "blunt" point for rapid writers. The ad emphasizes reliability and longevity, guaranteeing "100 years of pen service" since 1883. The accompanying pen illustration shows the product's design with its distinctive rippled rubber holder. There is no political satire here—it's straightforward commercial marketing typical of early 20th-century *Life* magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AG yy PICK YOUR PEN POINT BY COLOR The simplest, safest, surest way to get permanent pen satisfaction 1s to pick your pen point by color. Waterman’s Number Seven with its identifying color band offers the quickest, most reliable guide to pen point selection The following colors on holders tell the story of pen point character. Look for them on Waterman's Number Seven. Red — STANDARD = Suits most writers. A splendid correspondence point, Medium flexibility. For home and general use. Green —RIGID—Tempered to armor-plate hardness. Will not shade even under heavy presure. Unequaled for manifolding. The sales- man’s friend. Purple — STIFF; FINE—Writes without pressure. Makes a thin, clear line and small figures with unerring accuracy. Popular with accountants Pink—FLEXIBLE; FINE—As resilient as a watch-spring. Fine, tapered point; ground fine to shade at any angle. Loved by stenographers Blue— BLUNT—An improved stub point. This point makes a broad line. May be held in any position. Liked by rapid writers. Yellow —ROUNDED—A different pen point. The tip is ball shape. Makes a heavy, characteristic line without pressure. Suits left- handed writers. Merchants who sell Waterman's will be glad to let you try all six points. Do this and select the one that suits you best. When you buy a Waterman’s you buy perpetual pen service. Guaranteed since 1883 and until 1983—100 years of pen service ACumber Seven Beautiful, resilient L. E. Waterman Company Ripple stainless rubber holder Benin NewVok Made with protective lip-guard ihm) and an unequaled patented fill: SAN FRANCISCO: é ing device. Waterman's comicbooks.com cMicaco BOSTON