Life, 1927-11-10 · page 5 of 44
Life — November 10, 1927 — page 5: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement for Daniel Hays Gloves**, specifically their "Saratoga" model priced at $4.50. The page promotes a calfskin glove with these selling points: durable yet soft leather, rich golden autumn coloring, washable without losing quality, hand-crafted construction with "Superseam" stitching, and an attractive price point described as "only four-fifty" (presumably expensive for the era). The illustration shows hands modeling the gloves to display their quality and fit. The ad ran in *Life* magazine, which carried both satirical content and advertisements. This represents typical early-20th-century luxury goods marketing targeting affluent readers of the publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 1 aratoga “50 Asx for it by name in any of the better stores + + Just say, “Show me the Saratoga - in CALFSKIN.” ¢* What an amazing leather it is! Ie can be called “wear-proof” but, it is as soft and flexible as a piece of thin kid + + Fine dyes have caught the rich, ripe golden shades of autumn and imprisoned them here —yet, this glove can be washed again and again, with soap and water, just as you wash your hands and still that soft rich newness remains + + This special number is attractively priced + + It is hand-cut, with hand-sewed back, hand-sewed hem and “Superseam”’ stitching on side and fingers + + A wonderful glove—and only four-fifty! Daniel Hay comicbooks.com