Life, 1927-11-10 · page 4 of 44
Life — November 10, 1927 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor content**, not political commentary. The main cartoon "Heavens! it's the Ha Ha's!" advertises **Frostilla lotion**, a skin treatment for chapped skin (then called "Ha-Ha's"). The humor derives from the product name's similarity to laughter ("ha-ha"), with the joke playing on how the disease was "caught" like laughter spreads. A man enthusiastically applies the product while a woman sleeps. The page includes three distinct pieces: the Frostilla ad, a separate humor section titled "Effect of a Lecture on Two Ladies" (satirizing affected conversation), and a brief fairy tale section. The content reflects 1920s advertising humor and social satire targeting middle-class pretension and vanity—common themes in *Life* magazine's satirical approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A-HA’S is that dread disease known by the vulgar as “chapped skin.”? The term “Ha-Ha” is sometimes confused with laughter—but its agricul- tural significance is @ scraped or invisible ditch. } OU will see at once how cleverly it suggests that fur- rowed condition of the epider- mis; caused by undue exposure, cold and moisture. Most of the really difficult scientific names for things having been used up, we hit on “Ha-Ha’s” (note the euphony) as most suitable and pleasant, A-HA’S (chapped skin) is quite catching; that is to say, Ha-Ha’s (chapped skin) catches on everything in reach —silks and wools and things— making one most uncomfortable. There’s a cure, of course, for LIFE: Published Weekly by Life Pub. Co., $08 Madison A\ (Office. under act of March 3, 1879. Printed in U.8. A. Ha-Ha’s (chapped skin) or this ad would be senseless, The cure is Frostitia! HIS delightfully fragrant refreshing lotion banishes Ha-Ha’s (chapped skin) more swiftly than a Chinese general can switch his allegiance. Knead it gently into the pores and that corneous—corrugated “body’s bark” (the skin) becomes as soft, as supple,as “La Peau de Suede.” That’s rather fine, we think... . So’s Frostilla! A dollar’s the price—or fifty cents if you pre- fer a trifle less for your money. T might be a good idea to put on your hat and coat and go at once to your favorite drug store or toilet goods counter. Have your money in your hand —and simply say, “FRostiLLa”! The Frostilla Co., Elmira, New York,U.S.A. Effect of a Lecture on Two Ladies HAT did you think of the lecture?” “I thought it w lightful, didn’t you “My dear, I’ was completely car- ried away. I really think it was one of the most delightful experiences I've ever had!" “Didn't you adore his little man- nerisms?”” “Fascinating—per-fect-ly fascin- ating, my dear!” “T mean, doesn’t he impress you as tremendously naive and ingenu ous? “Oh, enormously! I adored his little mannerisms, didn’t you?” “Delicious—per-fect-ly delicious, my dear!” “Only a great deal of what he said was rather far-fetched, didn't you think it was?” “Exactly—and I don’t think he his point about—what perfectly de- “Oh, you mean—ng, I don’t think that was clear—quite. I must say I don't.” “But didn’t you simply adore his little mannerisms?” “Fascinating, my fect-ly fascinating !” Lloyd Mayer. If the Demon Hotel Clerk Remembered Everything ELL, dear! Per- well, I’m certainly glad to see you again, Mr. Win- How’s thing in Kanka- kee? Shall I fix you up with 2186 the same room you had a y a last March? There's a lovely writ ing set in it now—much more desir- able than the one you borrowed on your last visit. “Is that reading lamp you took along giving you good service? Are those three embroidered towels wear ing well? And the bathroom mat? And the shower curtain? And the bedspread? And the four ash trays? And the wastebasket? There's perfectly gorgeous Anglo-Persian tug in the room, twelve by twelve, which ought to catch your fancy. “If you decide that you'd like to take it along to go with those small rugs that pleased you so well last time, and if you find that you can't very well squeeze it into your grip alone, just let me know and I'll send up the house detectiv disch. ‘up. Fairy Story ONCE upon a time there was 2 man who was sure he could not have made a lot more money if ! liad gone into some other busines {90)'No. 2349.1 Nov. 10, 1927. Ent'd ax 2nd Clase Matter, Jane 8, 1883, at New York Po=t Dept, Canada. Copyright 1927, Life Pub. Co., in U.S. England and British Possess comicbooks:com