Life, 1927-11-10 · page 6 of 44
Life — November 10, 1927 — page 6: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Sesamee Brief Case Locks**, a keyless combination lock system, published in *Life* magazine. The cartoon depicts a office scene where documents are scattered on the floor, illustrating a humorous scenario of lost or compromised briefcase contents. The ad's caption suggests that without Sesamee locks, important documents could be exposed—"makes situations like this impossible." The advertisement emphasizes the lock's modern convenience: users set their own secret combination (address, birthday, phone number) by pressing a button and turning wheels. No key is needed. The pitch targets business professionals and gift-givers, listing major luggage and leather goods manufacturers who had adopted Sesamee locks as standard equipment. This is fundamentally a **product advertisement**, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RIEF cases, and other luggage, equipped with Sesamee make extremely desirable Christmas gifts - Because, like all Sesamee locks, you just flick the wheels to your own secret combination + Instantly the lock springs open as if by magic - And the worderful part of it is, you select and set the combination yourself—merely by pressing a small button and turning the wheels to numbers that stick by you, closer than keys—your street address, birthday, telephone number — invent your own opens everything you have, equipped with Sesamee - Your combination It works just as easily in the dark. Already these forward-looking manufacturers have adopted Sesamee locks: On brief cases, Stein Bros. Mfg. Co. On hand luggage, Boyle Leather Goods Co., Inc., Warren Leather Goods Co., Majestic Leather Goods Co., Seward Trunk & Bag Co., S. Dresner & Sons, Inc. On trunks and Pullman cases,, Wheary, Winship & Seward. On Canadian luggage, J. Eveleigh Co. And Rand Kardex Bureau have made it standard on Kardex Visible office files. THE SESAMEE COMPANY ¢ ¢ HARTFORD eye Seeeceneest aenenanee SESAMEE + BRIEF CASE LOCK + ‘THE MODERN LOCK THAT NEEDS NO KEY MAKES SITUATIONS LIKE THIS IMPOSSIBLI * ¢ PADLOCK ¢ ¢ A WELCOME CHRISTMAS GIFT, HAN SOME AND USEFUL, NEATLY Boxr MAKES A GOLF RITE, LOCKER OK SPARE THR AND ACCESSIBLE. SOLD AT THE LUGGAGE, SPORTING GOODS, MEN FURNISHINGS AND DEPARTMENT STOR! MADE IN THREE CONVENIENT ‘17! NICKELED, RUST PROOFED. . $3.75 t0 $4 CONNECTICUT comicbooks.com