Life, 1927-11-03 · page 7 of 44
Life — November 3, 1927 — page 7: what you’re looking at
What you’re looking at
This is a **Smith & Wesson revolver advertisement**, not political satire. The page uses the headline "PROTECTION" to market firearms for personal safety. The illustration depicts a woman in a coat gesturing confidently while a man sits nearby with a revolver visible. The accompanying text emphasizes that revolvers provide security for travelers—particularly women—journeying through "unprotected and dangerous places." The ad argues that possessing a revolver creates "a tranquil feeling of satisfaction" and ensures "self-protection...in the event of frightful need." It specifically notes the Wesson revolver can be "as readily and expertly handled...by a woman as by a man." This reflects early 20th-century marketing that positioned firearms as essential personal security tools, particularly targeting female consumers with messaging about vulnerability while traveling.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life The revolver is an effective instr ument in the promotion on of | law and order. It is an invaluable factor in the conservation of life and property and creates a feeling of security Protection for those who go . . for those who stay—is it fair to yourself and your loved ones to leave it entirely in the hands of others? How few among us are immune, upon being left alone in isolated places, to an inward feeling of dread? Fearful, apprehensive thoughts, too, for the one who has departed on a journey which may take him, alone, to unprotected and dangerous places before he returns, A revolver of the modern super- + Protection Nation es Keer has a place im the hands of th Wesson—in which accidental discharge by adult or child is absolutely impossitle—can be as readily and expertly handled by a woman as by a man, With its possession comes a tran- quil feeling of satisfaction. The feeling that, while the chances are you will not be molested, the cer- tainty is that you are at least pre- pared for very vigorous self-pro- tection in the event of frightful need. Somewhere, every day, the things are happening which go into the safety type made by Smith & Aba t tp newspapers the next day. Our Descriptive Booklet S may interest sou=it will be sent free upon request. SMITH SPRINGFIELD, MASS., U.S.A. THE:REVOLVE RK WESSON MANUFACTUB_E BR comicbooks.com