Life, 1927-11-03 · page 6 of 44
Life — November 3, 1927 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Arrow Collars, a men's shirt collar brand. The large illustration depicts a Manhattan street scene with well-dressed businessmen in stiff, formal collars—the product being promoted. The accompanying poem satirizes **wealth inequality and class appearance** on Park Avenue, New York. It notes that millionaires and executives all wear the same stiff collars ("Starched Collar crowd"), suggesting that expensive clothing merely mimics cheaper alternatives. The satirical point: formal dress requires only "a few cents," implying that status symbols are superficial and affordable imitations fool no one who understands true wealth. The page also advertises The Roosevelt hotel, which emphasizes its "superlative cuisine" and affordable hospitality. The content reflects **1920s-era consumer culture** and class commentary typical of Life magazine's satirical approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a ERE are more millionaires on Park Avenue, New York Than any other thoroughfare or section in the world That's what the Income Tax men say. Go there some morning or evening and note the men who go into thé $45,000 a year apartments And you'll see a Starched Collar crowd. Or look at the Aristocrats of Manhattan taking their ease in the big chairs at the windows of the Avenue Clubs— All Starched Collars. And look again at the men in the execu- tive offices of the big banks— Starched Collars again— And Arrows at that. So it only takes a few cents To dress like a man that counts. ARROW COLLARS Conditions in Hollywood According to the Public Prints HE motion picture industry has never been in healthier condition and prospects are excellent except for the fact that all the large pro: ducing companies are on the verg: of bankruptey. A meet of pic ture people proved conclusively last night that perfect harmony prevails throughout the entire industry. ‘The meeting terminated in a riot which ended only with the arrival of Police Reserves. Every one in Hollywood is busy and prosperous with the ex ception of sixty thousand people who are starving to death. Wall Street reports that never before have motion picture stocks attained their present high level and Stupendous Pictures Corporation stock dropped from 109 to 2%, in less than an hour: All the big studios are working nig’ and day to complete their next 3 programs. There will be no motion picture production in Hollywood for the next year because the studios arc closing to save operating costs. Robert Lord. I E (at football game): Your eyes are wells of mystery. Your- Sur: Hold that line Iris undoubtedly true that its in- gratiating service and superlative cuisine are responsible in large measure for the popularity of THE ROOSEVELT among discerning folk. Ie is equally true that THE ROOSEVELT dispenses such hos- pitality without the penalty of excessive cost. 1100 Rooms ~ Single or En Suites BEN BERNIE and his Roosevelt Orchestra Write for a complimentary copy of Rooseveltiana’”, containing intevest- ing anecdotes ry and pict from the life of the great American Ihe ROOSEVELT NEW YORK EpwarpD CunTton Focc Managing Director comicbooks.com