Life, 1927-11-03 · page 8 of 44
Life — November 3, 1927 — page 8: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. The A.B. Dick Company is promoting the Mimeograph, a early mechanical copying device shown in the photograph at top. The ad's headline "REAPING" uses agricultural metaphor: just as farmers reap harvests from planting, businesses can "reap" the benefits of the mimeograph's efficiency. The text emphasizes the machine's practical value—it reproduces letters, announcements, forms, and drawings accurately while saving time and money. The ad notes this represents America's successful contribution to "useful things." The company lists branches across major U.S. cities and offers a free explanatory booklet. There is no political satire here—this is straightforward industrial advertising aimed at commercial and educational buyers in the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REAPING Aman may spend a lifetime in thought and experi- mentation. But not until he sends out to the world the results of his experience, is that accumulation of any service to humanity. The Mimeograph is helping thousands to reap harvests of a lifetime. A modern-day requisite in commercial and educational life, with its remarkable ability to accurately reproduce letters, announcements, forms, maps, drawings, etc., it is one of America’s most successful contributions to the world It reaps enormous results with enor- of useful things. mous saving. Vastly large its products; vastly small its cost. A. B. Dick Company, Chicago, will be glad to send you a free booklet explaining this small wonder-worker. BRANCHES IN THE FOLLOWING CITIES New York, Chicago, Boston, Philadelphia, Washington, Pittsburgh, Cincinnati, Indianapolis, Detroit, Milwaukee, Minneapolis, St. Louis, Kansas City, all direct factory service and supply branches. MIMEOGRAPH comicbooks.com