Life — October 20, 1927 — page 47: what you’re looking at

What you’re looking at

This is a **Coca-Cola advertisement**, not political satire. The page presents six reasons for Coke's popularity through vintage photographs arranged in a wheel pattern around a large key illustration: 1. **Taste** (woman serving) 2. **Thirst** (couple drinking) 3. **Purity** (person drinking) 4. **The Nickel** (couple in casual setting) 5. **Sociability** (formal couple toasting) 6. **Refreshing** (man with bottle) The text mentions a "$50,000 contest" based on surveys about Coca-Cola's appeal. This appears to be early 20th-century corporate marketing emphasizing the product's universal appeal across social situations—from intimate moments to formal occasions—rather than satirizing any particular figure or political event.