Life, 1927-10-20 · page 48 of 48
Life — October 20, 1927 — page 48: what you’re looking at
What you’re looking at
This is not a political cartoon but a **product advertisement** for Atwater Kent radios, a major American radio manufacturer of the 1920s. The page showcases multiple radio models—speakers, receivers, and power units—with descriptive text highlighting their features. The headline "They're not alike—and yet they are" is a marketing strategy emphasizing product variety within a unified brand philosophy. The ad emphasizes five key selling points: **tone, simplicity, reliability, beauty, and economy**—positioning Atwater Kent as offering quality at reasonable prices. The page includes broadcast schedule information for "The Atwater Kent Hour," a popular Sunday evening radio program featuring opera and concert performances—a common marketing tactic to demonstrate receiver quality through associated entertainment content. This represents early-20th-century consumer marketing during radio's golden age, before television supplanted radio as the primary home entertainment medium.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ATWATER KENT RADIO Mooet H Ravw Sreaken. En. tirely of metal. Crystalline-to. ished in two shades of brown, With 9 feet of flexible cord. $21 d name plate, pow: tube, Oxe Dial Receiver itch and vernier kno! * Jevice. Unu: xold-plated + power switch and vernier Knob! $90 They’re not alike—and yet they are Moor E Ravio 7 1) ikl every note of the music you hear is of nearly three ye what the distant artist intended you to Finhatly eae ine hear—that's sone. When you selector c hange pro Wel tone tome ke grams at will by touching just One Dial—that’s ical tones, from the lowesttotbehih- simplicity. When your radio always does what ‘est register, With 9 fect of Berible ~— you wish it to do—that’s reliabi When you coed. $30 ) ) are glad to have your guests see it as well as listen—that’s deauty. When you avoid high prices and at the same time enjoy radio to the utmost that’s economy. rT . . . 'B’ POWER UNIT Moott 35, si-tube, Ove The instruments composing {racer ae pir Oealanerd the family of Atwater Kent i Radio differ in special abilities. They are alike in simplicity, reliability, beauty and economy Ose Dial Receivers ticensed under U.S. Patent 1,014,002 —for these are fundamental. Prices sightly bicker from the Rockies Wert, and in Canada EVERY SUNDAY EVENING: —The Atwater Kent Hour brings you the stars of opera and concert, ia RK battery and trickle charge which case the au sees Type R, for Dcycle HO tot to 135 volts. Operates Atwater Kent Receivers of other make consum. Write for e tt the complete story of Atwater Kent Radio ‘Dattion ATWATER KENT MANUFACTURING COMPANY jas City 4753 Wissahickon Ave. A. Atwater Kent, Pres Phil hia, Pa. comicbooks.com ef