Life, 1927-10-20 · page 46 of 48
Life — October 20, 1927 — page 46: what you’re looking at
What you’re looking at
This page is not a cartoon or satirical content—it's simply a **contest results announcement** from *Life* magazine. The page lists winners of a $30,000 Coca-Cola promotional contest, organized by prize amounts ($10,000 down to $25 prizes). The winners are ordinary citizens from across America—stenographers, nurses, housewives, businessmen, and clerks—identified by name, occupation, and address. At the bottom are signatures from contest officials including C.T. Clark (Coca-Cola President), W.C. D'Arcy (International Advertising Association President), and others, certifying the results. This reflects 1920s corporate America: Coca-Cola running a major national marketing contest with substantial prize money, and *Life* magazine publishing the full results as public record. There is no satire here—just advertising and legitimate contest documentation from the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
£7474 of the 330,000 Coca-Cola Contest $5,000.00 Miss Katherine Brennan, trained nurse, St. Paul's Hospital, Dallas, Texas $1,000.00 Miss Vivien Kressh, student, Hunter College, New York, 1631 59th St., Brooklyn, N. Y. George Frederic Nieberg, news- paper reporter, 916 Lawrence Avenue, Chicago, I! Horace O. McCrea, clerk, 437 Cen- tral Street, Springfield, Mass. Mrs. R. ‘Cassidy, housewife, Bogalusa, La. G. W. Hazlett, care of George T. Brodnax, Inc., Memphis, Tenn. Gerald Finn, 1681 Carroll Street, Brooklyn, N.Y. Harold Betts, 2134 Prince Street, Berkeley, Cat William Dale Winders, 1 Road, Columbus, Ohio. Carl O; Nybladh,'821 North King Street, Xenia, Ohio. >. J. Webster, Norfolk, Va. 92 Andover Mrs. C. W. Toms, Jr. Durham. N.C. Thomas I. ‘Dalton, Topeka, Kaa. Kenneth ileckley, Greenviiie, % Margaret W. Thomas, Pittsbun 1H. Powetl, Houston, Tex. Dr, Wiliam J. Dieter, Newcastle, Ind. J, PB, Shafter, Montgomery, Ala E.G. Weber, East Alton, itt HW. Jolie, Cranst ALM. Hemeld. Ei Pi Mus M. M. Neffien, Charleston, W.Va. Mist Anna B. Harden, Salamanca, > Mrs. C. A. Farrell, Greensboro, N.C Earl GC. Brown, Indianapolis, tod. tis Rhoda Akard. Sacramento, Cal. M. Onstad, Grand Forks, N.'D. Nie Marie Seefeld, Houston, Tex. hay Moran, Loa Angeles, Cal Margaret eaves. Korky Mount, N.C. Odin M. E. Werther, Cleveland, Ohi Aes. C,'B. Walker, Sanatortu Mrs Olive Harrett, Detrolt, Mi George D. Duncan, Pranklia, Ky Syivia Smuliian, Atlanta, n, Pa. id, Wis. Mew. Virginia Hea. Mrs. Rot. Rothrock, Birminghat, Fred Lo Michaellan, Turlock, Cal Mrs. LM. Hall, Roanoke K Mrs. ft. Rex Johnston, bl Paso, Tex Leon I. Puta, Philippi, W. Va. GL. Davia, Detroit, Xie. Oitwer ¥. Crothera, Rochester, N.Y. Kicnard D. Daley, Erte, Pa. Mrs. Merolece Jackson, Ludiow, K. \. K. Baggon, Beloit, Kan, Paul F. Bena, Patersoa, x neapoils, Minn. Davies, Pine Blum, Ark. Merritt B. Pound, Athena, Ga. Fred H. Ebersold, River Forest, D1, Thomas R. Jones, Savannah, ( Martin A. Smith. Pen Argyt, Pa. Walter A. Scheuneman, Erie, Pa J. Mortimer Price. St. “Louls, Ma. Chris L. Hansen,” Akron, Onto Mra. A:T. Pontlus, Seattle, Wash. A. L. Young, Chicago, Il Faward J, Gamble, Eveleth, Mina, Mra. HE. Heston, Jr, Cleveland Heights, Obto, Dayton, Ohio. W. W. Greenwood, Worcester, Mass. HV. Forsyth. Ashland, Ky Joba’ M. Dimiek, Huntington, W. Va. sn Bet ‘Morgantown. W.V i De Chattee, Troy, Obio. Helea Rupatrien, Byron, Ga. ROE. Wager, Decatur. C ; Sprungman. Minneapolis, Mino B, Conkey, Detroit, Mich. Oxzss -aeeB fe $10,000.00 Miss Mabel Millspaugh, stenographer, 120 West 4th St., Anderson, Indiana $100.00 Prizes Miss Mary M. Sauers, stenog- Dan B. Stockton, real estate, 519 rapher, Muth Street, N. S., A Street, Bakersfield, Cal. Pittsburgh, Pa. laabel D, (Vanaings. housewife, Walter J. Held, business man, 1319S. Main St, Racine, Wis. Standard Oil’ Building, San Harold PF. McDuffie, physician, Francisco, Cal. 322 Ninth Street, Atlanta, Ga. $50.00 Prizes Alan B. Wright, Westinghouse Elec- Stephenson Waters McGill, 1340 tric and Mantifacturing Company, South 3rd Street, Louisville, Ky 1013 Barnett Bank Building, Jack- Harold L. Schoelkopf, The St: Cloud la. Daily Times, St. Cloud. Minn. G. Wheaton, 4205 Wav- Arthur C. Janisch, 407 Beacon erly Avenue, Detroit, Mich. Avenue, St. Paul, Minn. Oliver A. Life, 3807 ‘Fair Avenue, Miss Katherine Holt, 203 Claridge St. Louis, Mo. Manor, Birmingham, Ala. Raymond P. Wheelock, $24 South Alexander Hamilton King, Waverly, ‘Chestnut Street, Lansing, Mich. Va. $25.00 Prizes Lutu I. Rumsey, Anaheim, Cal. Arthur M. Samp, Belolt, Wis, Marry C. Davidson, Moscow, Idaho, Rev. &. DeWitt Jones, Detroit, Mich. Mra. K. L. Laughlin, Chicago, Il. ‘Miss Blanche H- Wilson, Berkeley, C Eldred A. Mowat, Sarasota, Fila. Henry Irven Gaines, Asheville, N Mra. ft. L. Clancy, Savannah, Ga. hantel Sherman.” Watertown, N.Y. W. &. Perry, Valdosta, G ML, Gildden, Dallas Tex. H.W. Hohaus, Winona, Minn. Miss C. Goidback, Spokane, Wash. Robert Pilgrim, Washington, D.C, D, Mra. Frank J. ityan, Chicago, TL Mra RM. Davis, Waxahachie, Tex. A. J. Baird, Nashville, Tenn. Ida Rothenberg. Lincain. Neb. Mrs. Theo. J. DeCrof, Spokane, Wash. Evaline Boggs, Seattle, Wash. J.C. Jones, Owatonna, M! Huse Hammargren, St. Paul, Minn E C.J. Limbaugh, Highland Park, Mich. Eaward, C. Moses Scare 1. Paulson, Fiat Alien K. D. Williams Jo Martha Strahan, Grenada, Mis. Nelle D. Reilly, ‘Kingfisher, O&la. Leonard it. Jenkina, St. Louis, Mo, J Arthar Dunn, Greensboro, N.C: Wayne F. MeMeana, Ann Arbor, Mich, Lena Motris, Dail CW. Iildebrecht Trenton. N; 3 Harold Dellart, Milltown, Nr ttn: Lindsay. Ia Grove. tows. Y is, Muncie. Ind, |, San Antonio, Tex. Mary_L. Benson, J, D. Burke, Casto c Mra. TB. Anderson, G.F. Eawards, High Polat, N.C. James J. Smiley. Jr., Chicago, Ul H. Carsen Scranton, Reno, John Walter, Newberry, Pa. Mrs. J. B, Boldridge, Wilson, N.C. ‘Mabel Brown Sherard, Belton, 8. C. Susanne Lotzeaut, Plymouth, N. H. Mra. Dewey Anderson. reenville, Tex. Olive Stevens, Bellingham. Wash. Alexander Murray, Wilkes Barre, Phillip W. Card, Sommerville, Mass. W. D. Russell, St. Augustine, Fs. Mra. 11. Mt. Heyer, Detrott, Mich. Gordon 8. Higging, San Francisco, Cal Muldred Askew, Headrick, Okla. Ruth F. McLaughlin, Winchester, Mass. Lucile C. Messe, Bethebem, Pa. Mrs. Thomas B. King, Durham, N.C A.B. Leonard, Lindsay, O& Rev, Edgar C. Burna, Chartotte, N.C. U1. V, Pettibone, Worcester, Mass, Mrs. Clara Martia, Seattle, Wash. In addition to the above there were four hundred $10 prizes. The many thou- sands of admirable contest entries have been read and their merits weighed with ‘every possible care. The judges are. therefore, pleased and unanimous in declar- ing the “O Che test S.C. Dobbs, President, Int national Advertising Assgetétion, 9199-10, Atlanta, Ga. ~ C.C, Clark, President, Coca-Cola Bottiers Association, 1926-27, ei W. C. D'Arcy, President, te ational Advertising Association, rational Adverti 8, St. Louis, Mo. 1922-24, Kansas City, Mo. * Until 1926, Associated Advertising Clubs of the World. Lou. E. Holland, BUSN TERMINAL PRINTING CORPORATION. BROOKLYN, REW YORK $2,500.00 Mrs. Mildred Sewell Siegwarth, housewife, 144 Ashwood Ave., Dayton, Ohio $500.00 Harry H. Ward, soda dispenser, Care Sanford-Frazier Drug Company, E id, Okla. Mrs. William M. Jones, house- wife, 1722 Greenup Street, Cov- ington, Ky. . B. Halleck, advertising man- ‘ager, 4618 Colfax Avenue, South, Minneapolis, Minn. Edgar T. White, 6730 Lowe Avenue, Chicago, Il Miss Maenae Nichols, Street, Galveston, T: Albert A. Dreis, 1498 Lincotn Avenue, St. Paul, Minn. Tressabea Haynie, 4728 Park Drive, Houston, Tex. Miss Mary Bright Doug! Greenfield Avenue, Tenn, 2311 36th 144 hville, Kathryn Hartkof, Hamilton, Onto. Mary 8. ChaMn, East Cleveland, Obio, Walter E. Keever, Detroit, Mich, Mra. Elva L. Ames, Wheeling, W ‘Miss Mercedes Buckner, Augusta, Ga, Pansy Rodertaop, Lawtoa, Okla. Lydia F. Kern, Erie, Pa. Room Wilson, Chicago, lil M, Jobnson, Chicago, Mt Chieago, tit Dallas. Tex ington, Lowa, tand, Ohio. Landgrebe, Ensiey, Ala. ‘Wilson, Moorhead, Minn, Morgan Gilbert. Pontiac, Mich. MIL. Thayer, Kalamazoo, Mich. Frederick A. Cina, Aurora, Minn. Flsie Roads. Enid, Obia. Louisiana, Mo. Mra. W. A. MeBrayer, Cincinnail, Otto, Mis Marte Ramsey, Kirkaville, Mo. L. W. Brigham, Worcester, Mas Nira. M. Hollenbeck, Apj Paul C. Senne, Topeka, Kan hartes_K. Clauneh. A.M. Cleveland, Watertoo, lowa Mis Della Kreidier, Dayton, Ky J. F. Stuart, Springteld. Mase. ‘Athiya V fiangs, fron Mountain. Mich. Lawrence A. Brown, Bay City, Mich. Hila Bickel Richards, MeGregor, Lowa. Miss L. Travetsted. Bowling Green, Ky. Verna M. Lufter, Marshalltown, Lowa. R. Kumbter, Milwaukee. Wis. hiltip O. Wright, Davenport, lowa. ase! F. Anderson, Chartestich. W. Va, Mra. C.'R. Smith, Onalo Pronk Worstall, Je Dr, J, J. Moelter, ‘M4 Lyle Muna, Colby, Kan. Vernon W. McCune, Erie, Kan. Mra Edw. A. Roof, Hutchinson, Kan. Mra. FE: Gritzmacher, Wausaa, Wis, Miss Bianche Hibbs, Seattle, Wash. Mra. Leo. L. Ledwich, Seattie, Wash, Fiva L. Utt, Lancaster, Wis Miss Bertha Gaskill, New Bern, N.C. Raletgh, N. sleigh, N.C. Yiarotd Dr Shafi, Farge, ND. race Scheulng. “Dallas. Tex. thews, Dallas, Tex, R. Jennings White, Conway, Mra Davsd Almond, Aa LW. Woodrull. Springfield Tiare W Smith, Joplin, M Hal W. Moseley, New Grieana, La. Gall C. Belden, Evanston, 111 G)M. Banka. Old Hickory, Tenn Be A. Schroder, Minneapolis, Mina. 1. Le Lyons, Je, New Orleans, La. comicbooks. lS Sa ee ee