Life, 1927-10-06 · page 5 of 40
Life — October 6, 1927 — page 5: what you’re looking at
What you’re looking at
This is primarily a **Chrysler automobile advertisement**, not satire or political commentary. The page features the "Illustrious New Chrysler '72" with marketing copy highlighting performance features: exceptional speed (5-25 mph in 7 seconds), smooth handling on various road conditions, and a new "Red-Head" high-compression engine. The illustration shows a sedan with two fashionably-dressed passengers—typical advertising imagery of the era depicting aspirational, sophisticated automobile ownership. The language emphasizes luxury and technical superiority over competitors. There is **no political cartoon or satire** on this page. It represents straightforward 1920s commercial advertising using exaggerated claims common to that period's marketing approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life THE ILLUSTRIOUS NEW Longer, Roomier, Faster . Handsomer N THE illustrious new “72”— modern as the next minute, longer, roomier, faster, handsomer, and with performance and riding results never before achieved— Chrysler excels even Chrysler in its appeal to discrimi- nating motorists. You probably can’t even imagine out of your past expe- rience a car that handles more easily at 70 and 72 miles than most cars do at 45— That flashes from 5 to 25 miles an hour in 7 seconds— * Thattakeseven mountain gradesat constantacceleration, and makes you totally unconscious of all ordinary hills— That rides as softly as a down pillow, over brick, cobble stone or rutted dirt—That is beautiful and luxurious beyond description— Youcan’t imagine such a car because there never has been such acar in its classas the Illustrious NewChrysler“72”. Eight body styles, $1495 and upwards, f.0. b. Detroit, subject to current Federal excise tax. New Chrysler “ Red-Head” Engine CHRYSLER MODEL NUMBERS MEAN MILES PER HOUR comicbooks.com