Life, 1927-10-06 · page 6 of 40
Life — October 6, 1927 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a political cartoon. It advertises the Mimeograph machine, marketed by A.B. Dick Company of Chicago. The ad emphasizes "accuracy" and reliability—key selling points for office equipment in this early 20th-century business context. The image shows an actual Mimeograph device, a copying machine that reproduced documents by pushing ink through stencils. The copy appeals to businesses and educational institutions by stressing speed, efficiency, and cost-effectiveness ("economy and efficiency are prime factors"). The listing of twelve branch locations nationwide suggests this was a national marketing campaign. There is no political satire here—this is straightforward commercial advertising emphasizing the machine's practical value to modern American business.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ACCURACY In this on-rushing day, men and machines alike must meet facts and keep faith. Therein is the Mimeograph’s strength. Fidelity in reproducing copies of letters, bulletins, blanks, maps, drawings, etc., with utmost speed and in unlimited quantities, constitutes its high service to the business and educational worlds— real service, wherein economy and efficiency are prime factors. Let A. B. Dick Company, Chicago, send you booklet showing what that service to you may mean. TWELVE BRANCHES AT YOUR SERVICE New York, Chicago, Boston, Philadelphia, Washington, Pittsburgh, Cincinnati, Indianapolis, Detroit, Minneapolis, St. Louis, Kansas City. Also sold by better dealers everywhere. Mimeograph service and supplies are always near at hand for every Mimeograph user. MIMEOGRAPH comicbooks.com