Life, 1927-10-06 · page 4 of 40
Life — October 6, 1927 — page 4: what you’re looking at
What you’re looking at
This is **not satire or a political cartoon**—it's a straightforward advertisement for Ethyl Gasoline from the Ethyl Gasoline Corporation (25 Broadway, New York City). The ad promotes the benefits of ethyl-based fuel for automobiles, claiming it enables "high compression" engines with increased speed, power, acceleration, and elimination of engine "knock" (a combustion problem). The text emphasizes that ethyl gasoline made true high-compression cars finally possible. The ad appeared in *Life* magazine during the 1920s-1930s when ethyl fuel was a new automotive innovation. It's a period advertisement reflecting contemporary enthusiasm for automotive technological advancement, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
High compression cars are here at last! Te ADVENT of Ethyl Gasoline has in the last year brought a new standard of automobile perform- ance to hundreds of thousands of car owners. As an Ethyl user, you have had the benefits of greatly increased speed, more power on hills and heavy roads, quicker acceleration, and complete elimination of “knock.” But the real high compression automobile is here at last! Ethyl Gasoline has made it possible! Ride with Ethyl in a high compression motor and get the thrill of a lifetime. Ethyl Gasoline is available throughout the United States and Canada at pumps which display the “ETHYL” trademark. ETHYL GASOLINE CORPORATION - 25 Broadway, New York City ETHYL GASOLINE comicbooks.com —