Life, 1927-10-06 · page 3 of 40
Life — October 6, 1927 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward advertisement for Daniel Hays Gloves, specifically their "Savatoga" model priced at $4.50. The page features an illustration of an elegant gloved hand and describes the product's features: a "wear-proof" calfskin leather in golden autumn shades that can be repeatedly washed without losing softness. The ad emphasizes craftsmanship details (hand-cut, hand-sewn back, superseam stitching) and positions the glove as a luxury item at an "attractively priced" four dollars and fifty cents. The small asterisks (*) are decorative flourishes typical of period advertising typography. This represents early 20th-century magazine advertising targeting affluent consumers seeking quality leather goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly by ce, under act of March 3, PR?<ME avatoga 50 S Avs for it by name in any of the better stores + + Just say, “Show me the Saratoga - in CALFSKIN.” ¢* What an amazing leather it is! It can be called “wear-proof” but, it is as soft and flexible as a piece of thin kid + + Fine dyes have caught the rich, ripe golden shades of autumn and imprisoned them here —yet, this glove can be washed again and again, with soap and water, just as you wash your hands and still that soft rich newness remains + + This special number is attractively priced + + It is hand-cut, with hand-sewed back, hand-sewed hem and “Superseam” stitching on side and fingers + + A wonderful glove—and only four-fifty! Daniel Hays Gloves YN. Y. Subscription, $5.00. Vol. 90, No ‘od Class Matter at the Post Office Dept., ( comicbooks.com