Life — October 6, 1927 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire** — it's a straightforward advertisement for Daniel Hays Gloves, specifically their "Savatoga" model priced at $4.50. The page features an illustration of an elegant gloved hand and describes the product's features: a "wear-proof" calfskin leather in golden autumn shades that can be repeatedly washed without losing softness. The ad emphasizes craftsmanship details (hand-cut, hand-sewn back, superseam stitching) and positions the glove as a luxury item at an "attractively priced" four dollars and fifty cents. The small asterisks (*) are decorative flourishes typical of period advertising typography. This represents early 20th-century magazine advertising targeting affluent consumers seeking quality leather goods.