Life, 1927-10-06 · page 2 of 40
Life — October 6, 1927 — page 2: what you’re looking at
What you’re looking at
This is not a political cartoon or satirical content—it's a **straightforward automobile advertisement** from 1928 for Chandler cars, published in *Life* magazine. The image shows a sleek sedan positioned against a stylized mountain backdrop. The ad's slogan, "Styled for the Boulevards / Powered for Mountains," emphasizes the vehicle's dual appeal: aesthetic sophistication for city driving and mechanical power for challenging terrain. The text highlights Chandler's engineering precision, comfort features (like easy braking), and competitive pricing for their 1928 models (Royal Eights, Big Sixes, and Special Sixes). This reflects the pre-Depression automotive market when manufacturers emphasized both luxury and practical performance. There is no satire or political commentary—it's period advertising celebrating American industrial manufacturing and consumer choice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Styled for she Boulevards Powered for Mountains HE 1928 Royal Eights and 1928 Sixes by Chandler now give today’s dollar a much bigger . . for Chand- ler is not only giving more in excellence but actually asking /ess in money! purchasing power . These magnificent new cars have impelled a great and rapid surge in Chandler sales—each day gain- ing in momentum and volume, as more and more people sce how much farther Chandler really makes the dollar go. Styled, these new models, as if America’s foremost artists and sculptors worked out the harmony of every line, every curve, every blending of color. Powered to take the measure of the fastest cars in traffic—to mas- ter the steepest hills coolly and calmly, and go gaily on to the next. And what's more, Chandler's fa- mous Pikes Peak motor principle combines with its mighty power a delightful smoothness and quietness. Cars built with the most exact- ing precision—engincered to give you more mileage than you ever asked of a car—and all you ever do to lubricate the chassis, and keep it free from squeaks, is to press a plunger with your foot! Just see the new Special Six Sedan at $995—the new Big Six Metropolitan Sedan at $1495— the new Royal Eight Sedan at $1995—and a score of other new models, all prices f. 0. b. factory. Just drive! CHANDLER. CLEVELAND MOTORS CORPORATION, CLEVELAND CHANDLE NEW ROYAL EIGHTS NEW BIG SIXES NEW SPECIAL SIXES rt comicbooks.com