Life, 1927-09-22 · page 4 of 40
Life — September 22, 1927 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and fundraising content** rather than political satire. The left column features "A Crosley Advertisement as it might be written by Robert Benchley"—a humorous ad parody by the famous satirist. Benchley mockingly describes a Crosley radio's capabilities and domestic mishaps in his characteristic witty style, poking fun at both the product and earnest advertising language of the era. The center contains **"Life's Camps for Needy Children,"** a charitable fundraising list acknowledging donations for sending poor children to summer camps—typical Depression-era philanthropy. The right side advertises **Zenith Radio**, claiming superiority in sound quality and cabinet design. The page reflects 1920s consumer culture and early radio industry competition, with satire limited to Benchley's ad parody rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A GROSLEY Lire’s Camps for Needy advertisement as Children it might be written tion Yee the gud forty ceeren imrthes (eee a happy | by Robert Benchley mo heey . pays for such ¢ crowded, This opportunity to. tell you about ley Radio delights me greatly 1 rted for Cincinnati on my bicycle last August but an uncouth deck hand on the Weehawken ferry carelessly flipping a roy flipped my bicycle into the water. So | Cre * Lire’s Fees Previously acknowledged Mrs. K.P. Holliday, San Calit | Ann Lee Kremers, Lewiston, N.Y M. Cockrell, Waco, Tex . New York F. Reimer, Wyom Powell, Newpo Freundler, New York ymous, New York ‘ ‘A. E. Foote, Englewood {my Father and S F. Anderson, « $28,036.15 A neat job—this BANDBOX— | Esther and Dana which has never been seen at so low a py | At spouts dh | tomorrow-ask any ten men which inthe best radio had to content myself with standing on the Jersey heights and gazing westward toward Cincinnati with a postal card picture of the Crosley factory in my hand. By] sha my eyes and reading the notes Mr. Crosley had written on the card I got | an excellent idea of Crosley Radio. It scems from the information | have that by virtue of the R. C. A. and the Hazeltine licenses Crosley is privileged to include with his radios a Duncan, C.” Higgs, IL. S. Eaton, Wes Kerhonks Anonymou Miss: Donald C. Swatla General Electric dynamo vd Esiend. Schenectady, | ete know the goodness of and Westinghouse air | Wit, asadena, Cal a good receiver —and they brakes | Ba We Si, Lead, §. 0... say that Zenith is first in adic. They tell me the set is riedens Sunday School, ‘No . A completely shielded sothat M. K. Westervelt, Englewood, N. J) F Here are both art and science, neighborhood squawks Are. Edwin 8. Holden, So. Salem, ms perfectly attuned to the whole won ¢ Botner soe isco ‘ Gages, Francis Wil, Je. Hismarck, range of sound reception. pletely balanced so tha » : 10.00 it won't squeal to annoy the ncighbors.| Mr Ff. Danforth, New York. $00 Zenith is marvelously natural The illuminated dial is nice when you| fre’ COCR ta Stevie: Guitans : in the rendition of voice or in- sit in the dark. On such occasion three is] Calif tei nei eee gi i $0.00 strument. Hair-fine selectivity, not a crowd providing the third is the 4 Peete nee | power, ruggedness beyond Bandbox, “The light 1s mot too bright. | Guy Ky Pailoirar, Bord “Washingtoa, years of constant service and The low price of $55 scems to be the} ates: A! Af.” Sherwood, Stockbridge, exquisite cabinet artistry. That result of mass production effort, whatever Mass. 6. . . 25.00 4 that is. Megrietia’ “VW.” Voitie, " Montelaie, enith Radio. The darn t runs off the house lighting | 1..'$. “Page! ‘Chatham, “Nj! : Inspect the many Zenith mod- 7 by paying and buying a Crosley power | Mildred Pi’ Cutler, Pasadena, Calif | els, Every idea in radio price converter for $60. f. nd rs. Sloan, alboa, i c $ a 10.16 is thoroughly fulfilled. j Mr. and Mrs, Frederick Brook i New York | j New Y E. F. Gibbon, Wichita, K. Margaret Carr Jackson, Brookline, — 7 Mass. .. | — C e/S Donald and Oakley Dietz, Wateri minators bring distant stations right Melville 1H.” Z. Detre : John T. Cooper, Los Angeles I think one of the reasons for its success is Crosley’s sense of humor. He gets a great kick out of sceing his friends going down town and paying a couple of hundred dollars for something he could give them| | as much fun with for $55. Model 11. ve famous Zenith 6 chassis in a cabinet of butt-matched walnut veneer 10.00 | with matte finish. Front pane! routed and beauti- po fally two-toned. Price—$110. Western United States Prices Slightly Higher Wash Redford, Send for illustrated folder ZENITH RADIO CORPORATION I'm quite sure that you'll like it! I'd | 3618 Iron Street + Chicago trade my bicyele for one in a mi hadn't fallen overboard Write Dept. 51 for more information THE CROSLEY RADIO CORPORATION | “';, i Powel Crosley, Jr, President Hiram D. Ingersoll, Cincinnati. Ohio Jane Payson, Cape ea cxe-RADIO Crosley is licensed to The i ott and Th Minn... oso Largest manufacturers of high grade ™ | » Pelham M 10.00 radio in the world—$100 to $2500 r {the Rocky Mountain (Continued on page Licensed only for Redio amateur, experimental and broadcast reception. Published Weekly by Life Pub. Co, 808 Madiwo Ave. N.Y, Y. Subweription, $3.00, VoLoo' No, 2312 Ohce, under act of March 3, 1870, Printed in U.S.A. Ent'd as 20d Claas Matter at the Tost Ofco Dept, Gonsda 7. Eat'd as 2nd Class Matter, June §, 1883, at New York Post fopytight i927, Life Pub, Co-fa U.S, Encland and British Possessions comicbooks.com