Life, 1927-09-22 · page 3 of 40
Life — September 22, 1927 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a **straightforward advertisement** for Gorham sterling silver, a prominent American silverware manufacturer. The page showcases a Sterling Jacobean Coffee Service (teapot, creamer, sugar bowl, and serving plate) and features a photograph of Thomas H. Yates, identified as one of Gorham's master craftsmen with 26 years of experience. The ad emphasizes that these products represent exceptional handcrafted quality, not mass production. The text argues that despite modern science, skilled artisanship remains irreplaceable—that Gorham's products cost no more than ordinary silverware despite their superior craftsmanship. This is a period advertisement highlighting American manufacturing excellence and the value of specialized labor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AMERICA'S Sterling Jacobean Coffee Service by the Gorham Master Craftsmen x4 AN all the science j of modern engi- et neering there is no substitute for the skill of the Master Craftsmen: personal skill acquired through patient years of apprenticeship, leading to a complete mastery of their art. There is no easy road to the beauty which subtly marks Gorham produc- tions. The finest creations Thomas H. Yates, one of the silversmiths of the special creation shown above. For 26 years a Gorbam Master Craftsman, Mr. Yates still devotes bis skill to the creation of Gorbam Sterling. GORHAM PROVIDENCE, R.1. @&G@ SISISISSSSSSSSSSSSSSSSSIID Specially hand for a prominent ¢ <2 LILLIE SIS SL ISS SESS SLI SS ISLS ESS SSSSISSL SSSI SSSI SSS SISSILSS SS. hens EE R = vought and decorated in silver are products of the Master Craftsmen’s genius aided only by the simplest of hand tools. The special Coffee Ser- vice shown above is an example of their exquisite workmanship. Other crea- tions by these same Gor- ham Master Craftsmen are on display at your jeweler’s. You will find they cost no more than ordinary silverware. NEW YORK, N. Y. Member of the Sterling Silversmiths’ Guild of America LEADING SILVERSMITHS FOR OVER 90 YEARS comicbooks.com