Life, 1927-09-22 · page 5 of 40
Life — September 22, 1927 — page 5: what you’re looking at
What you’re looking at
This page is primarily an **Arrow Collars advertisement** (right side), not political commentary. The ad uses social satire to sell men's clothing: it mocks the idea that wearing Arrow brand collars could elevate one's status to "bank vice-president," humorously suggesting that proper dress alone won't guarantee professional success—you need actual qualifications. The left side contains **"Rhymed Reviews,"** satirical poetry critiquing consumer culture and business practices. Arthur Guiterman's verse attacks false advertising, deceptive marketing tactics, and profiteering by sellers of cheap goods marketed as quality items. The "Stop Thief!" section mocks a movie plot twist. Both sections reflect early 20th-century consumer skepticism about advertising claims and commercial dishonesty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[ Rhymed Reviews || Your Money’s Worth il! py By Staart Chase and F. J. Schlink The Macmillan Co. ——_ Ww OW Stuart Chase and F. J. SE. Schlink, = Your dollar's stanch detenders, tell you s Both how and what flamboyant ink And pushing business methods sell | you. “The Greatest Thingumbob on Earth!” Some advertiser trumpets daily ; But do you get your money's worth? Alas, alack and willow-waly ! The public squanders tons of dimes (What trustful hearts this news will fracture!) | On goods at many, many times Their paltry cost of manufacture. For they that buy the toilet things That ‘every movie queen endorses And wares’ extolled by baseball kings Severely tax their slim resources. A fiendish joy these authors take In baring bluff and false veneer- ing, Deception, substitution, fake And unrestricted profiteering. Oh, can this coat be really wool? Ob, ‘cat these: latoes be trely O that good-looking Jones man ather? These riding- breeches neatand full— got promoted, did he? Oh, will their stitches hold to- Yes; boys at the bank say he is ” gether? I've given unalloyed belicf the type. To all that sellers said to buyers, dina nue Usead with pan and pact | Well, I’ll say he has the clothes. That lots of business men are liars. Perhaps if you wore Arrows, you How can they keep on doing such, Yet think’ thenssclvea beth good might some day be enrolled in the and clever? ; ; You’ll never get there on a Arthur Guiterman. 5 J am pus o : | Stop Thief! Cc pu uthit 3 For I'll be stung the same as ever. NDIGNANT MOVIE SPEC- TATOR: Just look at that plot! The guy has to marry before a cer- tain date or lose the million dollars! They've swiped my plot, that's what they have! I'll sue ‘em for plagia- rism! They can’t get away with that stuff! CCLARICE: What would you say COLLARS AGT ere cece snaaE Be THE COLLAR of the WELL-DRESSED MAN Mavrice: I suppose I'd have to take it philosophically. Post comicbooks.com