Life — September 22, 1927 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **Arrow Collars advertisement** (right side), not political commentary. The ad uses social satire to sell men's clothing: it mocks the idea that wearing Arrow brand collars could elevate one's status to "bank vice-president," humorously suggesting that proper dress alone won't guarantee professional success—you need actual qualifications. The left side contains **"Rhymed Reviews,"** satirical poetry critiquing consumer culture and business practices. Arthur Guiterman's verse attacks false advertising, deceptive marketing tactics, and profiteering by sellers of cheap goods marketed as quality items. The "Stop Thief!" section mocks a movie plot twist. Both sections reflect early 20th-century consumer skepticism about advertising claims and commercial dishonesty.