Life, 1927-08-11 · page 30 of 36
Life — August 11, 1927 — page 30: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for American Telephone and Telegraph (AT&T)**, not political satire. The illustration depicts telephone workers repairing infrastructure after a natural disaster—a sleet storm that has downed power lines and poles. The ad's message emphasizes AT&T's organizational unity and reliability: though twenty-five separate Bell Companies exist, they operate as "one Bell System" with standardized practices. This allows resources and trained personnel to be rapidly deployed across state lines during emergencies. The ad quotes President Walter S. Gifford's vision of universal telephone service "free from imperfections, errors and delays." The cartoon illustrates the company's practical response capability to natural disasters, positioning AT&T as a dependable infrastructure backbone for American communication. The page also announces upcoming **Life magazine** features, including a "Tourists' Number" and an "Alibi Contest" where readers submit witty caption completions for weekly illustrations, with cash prizes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A sLeet storm descends, carrving down trees and wires. A wind turns out- law and blows down a pole line. Or some swollen river rampages through a circuit of destruction. But wherever angry nature attacks the Bell Telephone Sys- tem there are repai to meet the eme everywhere trained in the schools to the use of the sa efficient tools. Supplies of sur- plus equipment and materials are kept at strategic points whence they may be rushed by train or truck to the devastated area. Throughout the Bell System, All for One An Advertisement of the American Telephone and Telegraph Company all construction and prac- tice are standard, so that men and supplies, when necessary, may be sent from one state or company to another. There are twenty-five Bell Companies, but only one Bell System—and but one Bell aim and ideal; stated by President Walter S. Gifford as “A telephone service for this nation, so far as humanly pos- sible free from imperfections, errors and delays, and enabling anyone anywhere at any time to pick up a telephone and talk to anyone else anywhere else in this country, clearly, quickly and at a reasonable cost.” Next Week — the TOURISTS’ NUMBER wit other delightful features | | | a cover by RUSSELL PATTERSON page cartoon by GLUYAS WILLIAMS — and many a double- Don’t Miss It! Conditions of the Great Alibi Contest (Please turn to page 22 for other information.) FL ACH week we will publish a dif- 4 ferent picture in the ALIBI ‘T—the picture this week LIBI NUMBER CON being marked THIRTY-FIV The first prize of $50.00 will be awarded cach week to the contestant who, in the vinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence “Well, you see, it's Five second prizes of which starts, this way...” $10.00 « runners-up. ch will be awarded to the Answers must not exceed twenty- tive words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will he awarded to each of the tying con- testants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertak: scripts submitted in this Contest. Answers to ALIBE NUMBER THIRTY-FIVE should be so marked, and sent to ALIBI CON- Tr EDITOR, Lire, 598 Mad- ison Avenue, New York City. All inswers to ALT BI NUMBER THIRTY-FIVE must reach Lire’s office before 12 noon on August 25, 1927. Announcement of the winners will be made in the issue of Septem- ber 15, 1927. to return any of the manu- The Contest is open to all and is not limited to subscribers to Lire. Members of Lare’s staff, and their families, are barred from competi- tion in the Contest. Also the Cracked Ice Jack Hanns of Ottawa is in Italy th “As > writes giving Mussolini nearly home, Claus, > Rockefeller foundation rolled into one, with a seasoning of Machiavelli and John | Barrymore.”—Emporia Gazette Musse uf comicbooks.com