Life, 1927-08-11 · page 31 of 36
Life — August 11, 1927 — page 31: what you’re looking at
What you’re looking at
This page combines a charitable appeal with a satirical golf ball advertisement. The left column solicits donations for Life's camps for poor children—a genuine charitable cause requiring funds. The main content is a humorous advertisement for Spalding's Kro-Flite golf balls. The cartoon depicts country club members attempting to cut or damage a Kro-Flite ball to prove it inferior, but failing. The joke mocks golf club skeptics who, unable to cut the durable ball, instead convince themselves of its superiority when it travels far distances—transforming their failed destructive test into proof of quality. The satire suggests these golfers rationalize the ball's toughness as an advantage rather than admitting their criticism was baseless. It's gentle mockery of both golf snobbery and consumer psychology: people talk themselves into liking products that resist their attempts to discredit them. The advertisement emphasizes durability ("guaranteed for 72 holes") at 75 cents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 29 Lire’s Camps for Needy Children (Continued from page 20) for one child Girls at full, gorgeous days either at Lire’s Camp fe Branchville, Connecticut Camp for Boys at Pottersville, Jersey. So—one heartbeat of merey and kindliness and gencrosity, One heartbeat converted United States currency *20—or more no limit on the amount, of the scale. Only, with the Camps in full swing, with the children pleading at the gates to be allowed to enter and frolic and laugh in the t, cool country, please There is either end or less. you can see that re in need of funds. Nothing, as you know, can be accomplished without money. Without money to pay for these happy days at Camp —days that make little bodies strong and little hearts unafraid must leave these children to battle thro the heat and the life of the this summer without our help. Don't wait until some other time to experiment with your heart Do it now. Spare heartbeat—and_ see how much better it will make you feel! —we slums | us one In memory of Charles ph J *k }. Edward Oley. P Beany, Rochester, N An . wn, O B., Riverside memory of a loved boy,” New itey,” Harmon, N Smith, Jr. St The skeptics of the Rathborne Country Club prove that a Kro-Flite golf ball cannot be cut THER skeptics, too, have deliberately tried to cut the Kro-Flite— and having failed, have decided that such a tough ball could nor have great distance—and having hit it, have fele the shiver of ecstatic pride run up and down their backbones as the balls sailed int tance for drives that made conversation in the clubhouse That is an experience which has been repeated on every golf course in America. Thus, thousands of golfers have switched to Kro-Flite per- manéntly. Even to a Kro-Fli worst it has ever done Kro-Flite’s amazing distance has bee a devic how always the same re at hits every ball foreign or domestic. Try the Kro-Flite \ Guaranteed for 72. holes. t of any machine We absolutely guarant Ball which is¢ ugh ¢ replaceme plavab er each cents Price same in Can: A. G. Spatoino & Bros., 105 Nassa’ FREE—Please send me your of play ork City t olf Balls boo! s about G most go! Name comicbooks.com