Life, 1927-08-11 · page 29 of 36
Life — August 11, 1927 — page 29: what you’re looking at
What you’re looking at
This page contains several short satirical pieces typical of Life's humor format: **"Nothing Like Being Prepared"**: A boy makes a wreath for a dead mouse, extrapolating from his mother's comment about buying a mousetrap. The joke satirizes over-literal thinking and morbid preparation. **"To a Contemporary Cocktail"**: A parody of "Twinkle, Twinkle, Little Star," mocking fashionable 1920s cocktails by expressing anxiety about unknown ingredients in trendy drinks—poking fun at Prohibition-era speakeasies and their dubious concoctions. **Other brief jokes** target advertising excess, modern warfare's absence of visible signs, and temperance concerns. The page is largely **advertising**: prominent ads for **Pickwick Ale and Stout** (Boston) and **Raymor** luggage dominate the lower half. The Pickwick ad uses humor ("Midsummer nights dreams") to market beer as a solution to summer heat and irritability. Overall, the page reflects 1920s-era preoccupations: Prohibition mockery, advertising satire, and modern anxieties about consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nothing Like Being Prepared Tir small boy, aget was making a tiny wreath with fa Dais nsies and leaves were deftly twined. Who is it for?” inquired his mother. “You said heard a pantry?" care know yor in the you “And you know you said you thought of buying a trap?” “Well, catch the mow after mouse is buried, funeral, we London if you buy a trap. and if t is caught nd if we we shall need a wreath, sha'n't Daily News. and if you ey drown th and if. th a To a Contemporary Cocktail Tixxur, tinkle, little drink, Cool and plausible and pink, How I tremble to begin you! How 1 wonder what is in you! Chicago Daily News. “Waar did she shoot him for? “Advertising purposes.” Louisville Courier-Journal. Showman (to man with cery fat wife) WHEL VOU Pass INsiDE Little Man: wist ¥ —Gaiety (Londo sin? Few signs of the war are left, except an talk an occasional ribbon clerk who « mule. Columbia (S.C) State My Tid-Summer nights dreams. Sometimes turn out to be nightmares. To heep your temper average when the PICKWICK. alarm § or Wint delight criminating people. PICKWICK ALE .nd STOUT The Tang of Good Old Ale At the better Clubs, Hotels and Restaurants Harrenrerrer & Co., Boston is. aviating It's the only summer night’s dream we know Morpheus to come and linger until th < off in the morning. Summer , PICKWICK is always the soothing beverage for dis- we recommend that induces Morning— A Faaxkus we inp Indiv cants recei a woman, who z that she “y and did t tinue it. She the Frankl ot would not « it for her. By way her, sa wished toh entering That is 1 vir Another Handy Little Tip on How to Save Money Prnsox at. in “1am not responsil tracted by any { WELCOME GIFT fo the Summer ‘Jacationst comicbooks.com