Life, 1927-07-28 · page 33 of 36
Life — July 28, 1927 — page 33: what you’re looking at
What you’re looking at
This page combines a personal diary column with cruise-line advertising. **Mrs. Pep's Diary** (continued serialized feature) documents upper-class social commentary through a wealthy woman's observations about stock-market losses, gift-giving etiquette, and social pretension. The diary format allowed *Life* to satirize contemporary attitudes—here, Mrs. Pep reflects on financial risk-taking, the generosity of friends, and the absurdity of people boasting about their ignorance (the Omaha/State confusion). The page's dominant content is advertising for **Dollar Steamship Line and American Mail Line** offering Orient cruises at various price points ($600–$1,250), targeting affluent readers *Life* cultivated. The juxtaposition of frivolous diary musings with luxury-travel ads reflects *Life's* satirical focus on wealth and consumption during the prosperous 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from page 10) July Reading in” the _publick 8th prints that the stock which ] was so set on buying last week has dropped cight points, 1 could not but reflect that Fortune does indeed bring in some boats that ire not steered, for had I purchased sccording to my plan, [should now be more out of pocket than I could afford, and should have given Sam a reproachful topic for the rest of his life. Lord! when infrequent funds do scorch my eheque-book, I dare say it is better to lay them out | | ¢ : for a valuable bauble than to gamble t 4 in a game wherein better men than ‘ Tour Gunga Din have been trimmed, for as Gracie Smith says, she had liefer ‘ e be fingering a string of well-matched : Orient Ports pearls than watch Fleischmann’s oh . id Yeast rise in the financial columns. : A great bunch of roses this morning from Mistress Wright, and when she came in later to give me a massage - . $600 Yokohama and return. Sail from I did enquire the wherefore of such - Searle rerurning from Yokohama to:San beautiful generosity, and she quoth, - 4 “1 did read in your journal that if Francisco via Honolulu. Or sail from San you were rich you would send people Ss Francisco to Yokohama via Honolulu re- flowers for no reason at all, so I . . p turning direct to Seattle. thought vo ght like te cive me 5 some on the same grounds.” ‘Then $750 Manila and return, Sail from San we talked of this and that, in espe- ‘i Francisco for Honolulu, Yokohama, Kobe, cial how the time of year is now at S Aas Shanghai, Hong Kong and Manila, return- hand for the annual discussion of BP RNS =A ing through the same ports and direct from whether or not electric fans incite ‘ Yokohama to Seattle. Or sail from Seattle colds and pneumonia, and how people as * wlio have sented, farniched houces for Yokohama and the other ports, return- will disown the contents even before “Ss : ing from Japan to San Francisco via Hono- you have crossed the threshold, and ° ‘ lulu. so up and off to the country to lunch $1250 Round the World. Sail from d. Sa with Lydia Loomis, and there was a “ie woman there who thought Omaha Seattle direct to Japan or from San Fran- was a State, nor was she nonplussed i, cisco to Honolulu, Japan, China, Manila, at finding herself in error, neither, » : Malaya, Ceylon, Egypt, Italy, France, ats ros indlesting: the " dency a Boston, New York, Havana, Panama and which some persons have of boasting | | ‘ mh : of things of which they should in re- NG California. ality be ashamed. Reading this night Enjoy the comfort and service of palatial Presi- in “The Case Book of ’Sherlock Te dent Liners. Outside rooms with beds, not berths Holmes,” twelve storics said to be es 3 : Luxurious publicrooms. A world-famous cuisine the last that will be published about . ‘ Liberal stopovers at any port with identical ac- my favorite detective, and IT pray AY ‘ commodations on subsequent liners. Likea cruise there may be no more truth in the ona private yacht. rumor than in those about Patti and A Dollar Liner sails every week from Los Angeles and San Francisco Bernhardt. Baird Leonard. for the Orient and Round the World; every two weeks from Boston and New York for the Orient via Havana, Panama and California; every two Forethought weeks from Naples, Genoa and Marseilles for Boston and New York. “Pin have to get a translation of this An American Mail Liner sails every two weeks from Seattle for Japan, from the Latin prof.” remarked the puz China and Manila. zled graduate as he laid down the new diploma, “in case somebody asks me Complete information from any steamship or railroad ticket agent of cLARK’s Famous, DOllar Steamship Line CRUISES American Mail Line Jan. 16, 1928; Round the World (westward) 43 beaee New York 110 South Deart Py 1 $13 » Jan. 25, 1928 . ag | 2 way - - = = New Yor! South Dearborn Street = Chicago, Il. $1250 up Jan. 25, 1928, to the Mediter 606 Fifth Ave. and 25 Broadway, New York 101 Bourse Bldg. = - Philadelphia, Pa. ranean $600 up. ‘ope stop-over, 1018 Bessemer Bidg. - Pittsburgh, Pa. 514 W. Sixth Street = Los Angeles. Calif. Norway—Mediterranean each Summer; $600 | 477'State Street = = ~~ Boston, Mass. Dime Bank Building ~~ = Detrolt Rates include hotels, guides, drives, fees. 1519 Rallroad Ave. So, - Seattle, Wash. — Robert Dollar Bldg. San Francisco, Calif, FRANNC. CL 4 RN,Times Bldg., N.Y. Attractive Roundtrip Fares comicbooks.com