Life, 1927-07-28 · page 34 of 36
Life — July 28, 1927 — page 34: what you’re looking at
What you’re looking at
This is a promotional advertisement for Life magazine's subscription service, not a political cartoon. The illustration shows a well-dressed man (likely representing Life's editor or spirit) conducting a tour through scenes of leisure and social life—suggesting the magazine will provide ten weeks of entertainment and escape from the economic gloom of the era (likely early 1930s, given the Depression-era language about "worry, depression and gloom"). The advertisement lists prominent humorists and illustrators of the period—Robert Benchley, Dorothy Parker, Ralph Barton, and others—as guides for this "vacation." The satire is gentle: Life promises readers an escape from hardship through witty commentary and humor. The coupon mechanism and upcoming special issues (Tourists', Feminine, Radio, Freshman numbers) reflect Life's strategy to attract diverse readerships during economically difficult times.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
°E is planning another of its special tours into the realms of gaicty—and invites you to come along. For ten weeks, you wil! be shown the best of everything — in wit, in wisdom and in humor. You will be guided along the way by such expert observers as ROBERT BENCH- LEY, JOHN HELD, Jr. DOROTHY PARKER, RUSSELL PATTERSON, DON HEROLD, ROBERT E. SHERWOOD, BAIRD LEONARD, GLUYAS WILLIAMS, H.W. WANEMANN, RALPH BARTON, ELLISON HOOVER and many others. It will be a ten- weeks’ vacation from worry, depression and gloom— a ten-weeks’ flight across the peaks of happiness and cheerfulness The little coupon in the corner is your ticket and passport on this delightful trip. — Fill it out, enclose with it one trifling dollar, and send it posthaste to . Coming— ure N Life ; 598 Madison Ave. TOURISTS’ NUMBER— . for all wanderers wn or domestic—by land, sca or air FEMININE NUMBER— a glowing tribute to our most popular sex RADIO NUMBER- sweet melodies and squawks from the loud speaker. FRESHMAN NUMBER for the kiddies. By the Year, $5.00 (Canadian, $5.80; Foreign, $6.60) QUIN TERWINAL PRINTING CORPORATION, BROOKLYN, KEW YORE comicbooks.com