Life, 1927-07-28 · page 32 of 36
Life — July 28, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and fundraising content**, not political satire. The dominant feature is a Marlboro cigarette advertisement (left side) promoting the mildness of the product with decorative imagery of cigarettes wrapped in foil. The bulk of the page contains a **charity appeal** (continued from page 20) for "Life's Camps for Needy Children," soliciting donations—specifically $20 per child for eight-week camp stays. The text emphasizes the camps' charitable mission to provide poor, urban children with fresh air, milk, and rest. Additional advertisements occupy the right side: a car-rental service promoting European travel, Bell-Ans indigestion remedy, and Stops auto-sickness medicine. **There is no political cartoon on this page.** The content reflects 1920s-era American philanthropic concerns and consumer advertising typical of *Life* magazine during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Lire’s Camps for Needy Children (Continued from page 20) thing of the plight of these children, and of the Good Samaritanism of | the Camps. ‘The golden link con necting the two is—your heart Without your heart and what it prompts you to do for this noble | ——— work the child and the camp must . f foun ater ane Drive yoursel Twenty dollars ($20), approxi _ mately, pays for one child for eight- I th E ecn dees ut_cither of the Camps. throug A urope Will you send us ‘Twenty dollars to day? If you can't send twenty, send something, anyway. Remember that if twenty good | people send us cach a dollar, there presto—is the vacation money for one sinall, panting, wistful boy or girl! So, scorn not the dollar. We have av vat respect for it. And 1 very gratitude for the ones that are sent to us. The thing is, will you—and we really mean you personally — help us get a whacking collection in’ the mail this weck so that we ean look August in the face and say, “Blaze PARTOUT TOURING Inc. away, old dear!" Tf we ean tuck up 551 Fifth Ave. New York some hundreds of tired, hot tene ment children in the cool slecping- Motor Service Abroad tents of the Camps for the next few weeks, get them full of clean, fresh air and rich milk and happiness, we | shall feel more content. sure e ie Now, how about it? May we look for a letter from you enclosing any- thing you can spare? We thank you. ; —_ i 6 BELLANS Their mildness Live's Fatsu Aim Foxo ere TY 9 | Hot water lends an added so.ort poor eh = 7-7 Sure Relief charm to smoking. é " HI from the cree L:ANS And—wgapped in tare eh st: |FOR_INDIGESTION heavy foil—they’re ae y « Se | 25¢ and 75¢ Pk8s. Sold Everywhere always fresh. ; - — P.S. If you play bridge, let us send you our attractive new Marlboro Bridge Score —mailed free upon request. WARLBORG |e me eee CIGARETTES “A if 5 . f Air in health and comfort. Moth. Mild as Maa (Mild as M lay Created by PHILIP MORRIS & Co.L® Inc 44 West 18th St., Dept. F10, New York $10,375.01 comicbooks.com