Life, 1927-06-30 · page 32 of 35
Life — June 30, 1927 — page 32: what you’re looking at
What you’re looking at
This page mixes editorial content with advertising—typical of 1920s magazines. **Main Content:** "Mrs. Pep's Diary" is a humor column about upper-middle-class social life, satirizing genteel concerns: proper guest-room furnishings, encounters with suitors, charitable impulses ("Buy the Child the Other Skate"), and antiquated sensibilities. The June 9th entry gently mocks women obsessed with European "culture" while dismissing their modern daughters as "so damned new." **The Advertisements** (left and right margins) are period product pitches: Silver King golf balls, John Wanamaker sporting goods, Neet hair-removal cream, Bellans indigestion remedy, and Mothersill's travel sickness pills—revealing common anxieties of the era (bodily hair, digestive upset, motion sickness). **Satire:** The column mocks pretentious leisure pursuits and shallow social values among the prosperous class, while advertisements underscore their vanities and physical insecurities. Together, they create an ironic portrait of interwar American affluence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WEEN a par on the 18th will beat your best previous score, go after it hard with a brand new Silver King. The psychology of playing the best ball made means a great deal when you’ve got to make a score or break an opponent’s heart. There’s a big advantage in playing the best. * Reg. U.S. Pat. Off, {importeD By} Joun WANAMAKER Wholesale Golt Distributors maw yore enicaco Boston mamrnis PHILADALPNIA kOe Ancmuas Life Mrs. Pep’s Diary (Continued from page 21) in that connection with a bucket of suds, but I pay him no heed, forasmuch as men must talk about something. To luncheon at an inn with Mary Winter, and we did discuss visiting from various angles, including the psychological, and we did both agree that the Golden Rule for equipping guest rooms should be, “Let there be everything here which I have need of myself”; for Lord! there are times in every visitor's life when a pair of shoe trees on the closet shelf will do him* more good than “The Man Nobody Knows” on the bed table. Walking home through the town, and when I paused for a moment before St. Patrick's, a passer-by did make as though he would seck my acquaintance, a finc- looking man, too, and I was minded of the heroine of a book I have just read who picked up a man at Brigh- ton and thereby parleyed three thousand pounds into forty-eight thousand with neither sacrifice scandal, but I kept steadfastly on my way, nevertheless, reflecting that I must first catch my three thousand pounds, June Going through my shoe I closet this morning, I did 9th discover a pair of golf shoes which I did buy in Northamp- ton many years ago and which I have never worn, and inasmuch as I have long since given up the game, I did feel for a moment pathetically like Little Boy Blue. To luncheon with Lydia Loomis, and she did read me a highly comickal letter from Mary Little, who is in Italy for the first time in her life, and so intoxicated with antiquity and beauty that she somewhat resents the presen nd comments of her daughter Janc, who strikes her as being“so damned new.” Home and sat entranced over the stories by Mrs. Belloc Lowndes which Mary Lowe did bring me in the Tauchnitz edition, and then to dinner at the Bannings’, where we did talk of many merry things, in especial the kind of movement we should sponsor if we were disposed to amelioration and uplift, and Sam said he would head the Society for the Reconstruction of the Detour Before Work Is Begun on the Main Road, but I think more good could be accomplished by a campaign to Buy the Child the Other Skate. Baird Leonard. BOW LEGS? ‘TMs GARTER (Pat'd) Makes Stousers Hang Straight IP LEO’ BEND IN OR OUT Pree Book lei—Fislo Bealed Envelope The t oARTER CO.D7S.® testes Pal = A “Gotcha!” says Freddy, who’s doing a society column and for once enjoys his job. Even in a one-piece bathing suit Arabella’s hardly camera-shy. Why should she be? Nature never slighted her. And there’s Neet to remove the superfluous hairs from arms and legs — the only thing that might cause her any embarrassment. Quick and easy to use is Neet, the dainty hair-removing cream. Andit slackens further growth of hair, That’s why Arabella and millions of others use it. Get Neet from the druggist around the corner. JA => ELLANS =’ | Hot water Sure Relief ELL-ANS FOR_INDIGESTION 25¢ and 75¢ Pkg's.Sold Everywhere —nausea, dizziness and faintness caused by all forms of Travel Mo- tion, Sea, Train, Auto, Car or Air Travel Sickness yields promptly to Mothersill's, 6 73+ & $1.30 at Drug Stores or direct The Mothersill Remedy Co., Ltd. Keytar a Montreal HERS Tenis OA ~Q SEASICK comicbooks.com