Life, 1927-06-30 · page 33 of 35
Life — June 30, 1927 — page 33: what you’re looking at
What you’re looking at
This page primarily features **an advertising and contest section**, not political satire. The main content is **"The Alibi Contest"**: Life's weekly humor competition where readers submit clever 25-word excuses completing "Well, you see, it's this way..." The featured cartoon (ALIBI NUMBER TWENTY-NINE) shows a domestic dispute—a woman confronting a man about a failed ice-delivery or refrigerator malfunction, with a portrait of another woman visible above, suggesting infidelity as the unstated "alibi." The page is dominated by **Frigidaire refrigerator advertising**, which frames the cartoon: modern refrigeration technology is positioned as solving domestic problems and marital tensions. The ad copy ironically suggests that reliable ice-keeping prevents the kind of domestic strife depicted in the cartoon. Secondary content includes brief humorous "Friend Wife Knows" vignettes and advertisements for Boston Garters. **For modern readers**: This reflects 1920s consumer culture where new appliances were marketed as solutions to household stress, and humor magazines profited from reader participation contests.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Conditions of the Great Alibi Contest (Please turn to page 20 for other information.) RAc# week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER TWENTY-NINE.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, “Well, you see, it’s this way... .” ye second prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of “Hot box in the kitchen again, eb? My gingerale answers to each Contest picture that tastes like tea!” any one contestant may submit. Nor "Sorry, sweetheart, but Marie forget to put up the is it necessary for a contestant to ice card as SHE promised, and the Frigtdaire fs didn’ t come as YOU promised!” submit answers to more than one of . ‘What was that you said, dear?" the Contest pictures to be eligible for a prize. The Judges will be three of the HERE modern refrigeration is considered, Frigidaire has actually Editors of Lire. become the byword! And naturally, too! For does Frigidaire In the event of a tie, the full disappoint you on your bridge afternoon? Does it discourage you from amount of the prize will be awarded attempting to serve the frozen salads and desserts that are now the mode? to cach of the tying contestants. Does it offer you the night-time punch unchilled because your ice supply is running low? It does none of those things. . ) Ie does give you a new lease on liveliness—and a new savoir faire! It en- , ables you to serve the trickiest of salads and desserts. It serves you twenty- Wi four hours of the day—with temperature instead of temperament. It keeps f Friend Wife batter frm, milk sweet, meat fresh, and all at a.uniform temperature—12° colder, without ice. Incidentally, and despite all this, it costs less to keep | Knows— a Frigidaire going than it does an ice man coming! FRIGIDAIRE CORPORATION - Dept.V-300,, DAYTON, OHIO ‘ " y PSTAIRS—“ VOICE FROM UPSTAIRS—“Grace, Subsidiary of General Motors Corporation where on “earth are my garters? I’ve looked everywhere for them.” | WIFE, SWEETLY—"In the ash can Pepe sonDayton, Ohi where they belong—Now don’t get ex- This Way Outr, Please eal me your booklet illasratiog cited, John—I bought you a nice clean the ew caltaet Gokes of FRIGIDAIRE new pair of Bostons. Look in your top drawer.” How Did Your Garters Look This Morning? | Ask for the new Agrippa Web Bos- ton—the ventilated non-skidding gar- Answers should be typewritten or will be made in the issue of August clearly written on one side of the 4, 1927. tee—S0 ieente apair, paper. Every single sheet of manu- The Contest is open to all and is “ script submitted must be plainly not limited to subscribers to Lirr. marked with the contestant’s name Members of Lire’s staff, and their and address. The Judges cannot un- families,are barred from competition. dertake to return any of the manu- - a scripts submitted in this Contest. Answers to ALIBI NUMBER | ife TWENTY-NINE should be so d e marked, and sent to ALIBI CON- rea TEST EDITOR, Lire, 598 Mad- e 1 1 ison Avenue, New York City. All T egu ar VY George Frost Company, Makers, Boston answers to ALIBI NUMBER —_—_—_—_—_—_—_——— TWENTY-NINE t h Lire’ Velvet Grip Garters for Women office before 12 saea on July 14, EVERY week! 1927. Announcement of the winners { Boston Garter, comicbooks.com