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Life, 1927-06-30 · page 31 of 35

Life — June 30, 1927 — page 31: what you’re looking at

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Life — June 30, 1927 — page 31: Life, 1927-06-30

What you’re looking at

This page is primarily **advertisements and humorous short items**, typical of Life's satirical format. The "Propaganda" section mocks **Prohibition-era bootlegging**. Ontario's liquor control commission published official prices; bootleggers sarcastically "published" their own competing prices for illegal alcohol, with absurdist brand names ("Sparkling T.N.T.," "Last Gasp," "Total Eclipse") that joke about the product's danger and potency. The three brief humorous anecdotes satirize social pretense: a child's honest self-regard, a woman's legal threat over rejected romance, and a Hollywood executive's hypocrisy—claiming art matters while obsessing over a visible buttonhole flaw. "The Modern Touch in History Making" is a **satirical news observation**: a Chinese general (Chiang Kai-shek) crossed the Yangtse River with motion picture photographers present, suggesting military operations were staged for publicity rather than genuine strategic purpose. The page also contains period advertisements for Brooks Brothers clothing and Johnson outboard motors.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

29 Propaganda Pesucation of liquor prices by the Ontario Control Commission has moved the bootleggers, in self-defense, to ask us to publish this list. All prices are for repudiated quarts: Delight Doctors’ Goldstein's Any Label Black and Blue Sparkling T.N.T. O'Leary's We Last | Gasp Tony's |B Scenic Railway Special Total Eclipse....... ‘Toronto Telegram. ‘Tablespoonful Abbott's Bitters, in sweetened water, ster meals, is great ald to digestion. Sample Bitters all, 25 cts. to stamps, C. W. Abbott & Co., Balt, Md. A Visit to Grandma Ose day while Jimmy, aged three, was visiting his grandmother, she gave him a cookie. “You're welcome,” she prompted when he failed to say “Thank you.” “I know I am,” he replied, beamingly. —Chicago Tribune. CAREFUL LL C.: witat p’you DON’T LOVE ME NOW? IP YOU AIN'T HAVE YOU UP FoR PERJURY. —Humorist (London). Out of the Past A 1ocat playwright, lately returned from Hollywood, relates an experience with one of the high officials of a super- movie company with whom he discussed that burning question, the uplift of the films. The official strode up and down his luxurious room. “We are not afraid to spend money profusely to put the motion picture on a higher level,” he declaimed, with an accent glossed over by much practice in super-declaiming. “Our concern with the commercial value of our product is really secondary. For the advancement of our art we are prepared to sacrifico—" Suddenly he stopped, seized the visi- tor by the coat lapel and riveted his eyes on that object. “Phooie!” he ejaculated. “Such a rot- ten job for a buttonhole I couldn't be- lieve it!’—New Yorker. The Modern Touch in History Making Founp in the New York Times: “Chiang Kai-shek, accompanied by mo- tion picture photographers, crossed the Yangtse yesterday and proceeded to the front."—New York Evening Post. MEAN, YOU Lire is published every Thursday, simultaneously in the United States, Great Britain, Canada and British Possessions. Title registered in U. S. Patent Office. $5.00 a year in advance, Additional postage to foreign countries in the Postal Union, $1.60 a year; to Canada, 80 cents. Back numbers cannot be supplied. The text and illustrations in Lire are copyrighted. For Reprint Rights in Great Britain in eee to Live, Rolls House, Breams Buildings, Fetter Lene, London, England. The foreign trade supotied, from Lare’s London. Office, Rolls House, Breams Buildings, Lor ‘London, C. Canadian distributor, The American News Company, Ltd., 386 Mes ‘St. James Street, Montreal, Canada. No contributions will be returned unless accompanied by stamped ena eddressed envelope. Live does not hold itself responsible for the loss or non-return of unsolicited contributions. Notice of change of address should reach this office two weeks prior to the date of issue to be afected. cSohnson-CNational Demonstration “Week JUNE 27% TO JULY 4% QO a ee te wer i spirited power as you speed over the water will long fase prone June 27th — continuing through July 4h Iehasene dealers the ‘over are going to take you water motoring. They’ to let you drive a Johnson yourself. This xpecily et ide to demonstrat ever Lom of water metering Ei 2 Tohmon sew bon canoe oct, lamily bosts, speed boats. eis Johnson errs ag your Iason dae ivinon, Lay he ‘outboard motor, the unequalled performance of etna Ah ns doakes or full delaute Wete oe corieciouaieg joiescn MOTOR COMPANY, 938 Sample Street, South Bend, Ind, Export Division: 75 West Street, New York, N. Y., U.S. A. Canadian Distributor: Peterborough Canoe Co., Peterborough, Ontario,Can. Johnson Outboard yi, Motors \__Wortp’s LA: OF OUTBOARD MOTORS ESTABLISHED 1818 LOTHING Le Cesk Farnishing ads, MADISON AVENUE COR. FORTY-FOURTH STREET, N.Y. Luxuries & Necessities for Travellers Send for Brooxs’s Miscellany BOSTON PALM BEACH NEWPORT RITTLE BUILDING PLAZA-BUILDING AUORAIN BUILDING eon. Bonsvon County Rosas 220 Brucwe Avenvt comicbooks.com