Life, 1927-06-30 · page 27 of 35
Life — June 30, 1927 — page 27: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not political satire. The page promotes the LaSalle automobile, a mid-range Cadillac product. The illustration depicts an elegant couple arriving at what appears to be a European villa or estate in their LaSalle, emphasizing luxury and sophistication. The caption "As Refreshing as a Paris Frock" uses fashionable European appeal to market the vehicle to aspirational American consumers. The ad's satire is **commercial, not political**: it mocks the contradiction between luxury and affordability. LaSalle positions itself as inheriting Cadillac's prestige (claiming 250,000 Cadillacs as "ancestors") while remaining price-accessible—the joke being that a "lesser car" becomes wasteful by comparison, making the LaSalle seem like a bargain luxury item. The financing mention (G.M.A.C. plan, used-car trade-ins) reflects 1920s consumer credit innovation, allowing middle-class purchases of expensive goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“AS REFRESHING AS A PARIS FROCK... Saysasmart weekly, of the LaSalle The La Salle was born to the Cadillac purple — with 250,000 Cadillacs as ancestors—with the latest 90-degree, V-type, eight- cylinder engine under its hood—with never a doubt as to its conse- quent performance. And its price makes a lesser car an extravagance, FOR A SMALL DOWN PAYMENT — with the appraisal value of your used car acceptable as cash — you may possess @ La Salle on the liberal term payment plan of the General Motors Acceptance Corporation — the famous G, M. A. C. plan. From $2495 to $2685, f. 0. b. Detroit . LA SALLE } Le CADILLAC MOTOR CAR COMPANY SS} aN DETROIT, MICHIGAN OSHAWA, CANADA : Division of General Motors Corporation \ SN y Ue Zp Ra— MOTOR CAR COMPANY WITHIN ITS OWN PLANTS MANUFACTURED COMPLETELY BY THE CADILLAC comicbooks.com