Life, 1927-06-30 · page 28 of 35
Life — June 30, 1927 — page 28: what you’re looking at
What you’re looking at
This is a **fundraising article**, not satire. The page promotes Life's Fresh Air Fund, which operates summer camps for poor children from New York City's Lower East Side tenements. The piece references **Colonel Lindbergh's** recent aviation achievement to invoke admiration for youth and potential—suggesting that needy slum children, like Lindbergh, deserve opportunity to flourish. The article contrasts the "destructive" urban environment with healthful country camps at Potterville, N.J., and Branchville, Conn. Two photographs show: children wading in wildflowers (idealized camp life) and a large group assembled for meals (demonstrating scale and organization). The appeal is explicit: readers should contribute $20 per child. The fund claims forty years of operation, $385,648.79 spent, and 50,071 children served—figures meant to establish credibility and inspire continued donations. The caption's humor about punctual mess-hall arrivals gently emphasizes the program's efficiency and the children's eagerness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Life's Gamps fox Veedy GChildzen ome of Ouz &mall Boys and Gils recently touched not only the high places in the sky but those on the earth as well, has put “youth” foremost in our minds and hearts. It is so short a time ago that this hero was himself just a tousled- haired small boy that he makes all small boys very dear to us. Gra- cious, we can’t leave the little girls out of that, can we? Better say that he makes all small boys and girls dear to us. In any group of young- sters there may, magically, be another Lindbergh. What a thought! And that group may hail from any- where in these United States. It may come from those famous “side- walks of New York” which already have produced many prominent people. Still, while those sidewalks SZ CERTAIN dauntless young Colonel who has 2 may be, for the few, paths to suc- cess and happiness, they are for the other thousands of little folk very destructive and terrible alleys that lead to unfulfilled and miserable lives. To emerge triumphant from the slums these boys and girls must DISCOVER e¢ a hand held out to them—a ha grasped with trembling, grateful childish fingers. Such a hand is epitomized in the two splendid Camps for Needy Children which are maintained each year in the country through the enthusiastic generosity of the readers of Lire. They are your Camps—your kindly hands held out to the neediest of needy little citizens of the Lower East Side of New York. Without your interest and your gifts they would cease to exist. So, we beg your con- LITTLE GIRLS FROM THE TENEMENTS W JOYS WHILE WADING Pp IN WILD FLOWERS, tinued help. We can do nothing for these terribly under- privileged boys and girls unless you send us the neces- sary money with which to run these havens of health and encouragement. As this issue of Lire goes to press, the Camps (one for boys at Potterville, N. J., and one for girls at Branchville, Conn.) are awaiting the first deliriously happy contingents from the tenements. All is in readiness—the bugle ready to sound for the first flag-raising, the initial joyous meal in the spacious mess halls already planned, and the comfortable cots made up for the first sleep in sweet, airy dormitories of these city-weary guests. Please take this marvelous work to your heart and your conscience as your own, and make it part of your summer happiness and holiday joy that it is in your power (no matter how small your contribution may be) to help some needy little creature of the slums have a bright share in the fields, the trees, the sunshine and the cool breezes that little hearts sicken for during the unbearable summer months in the city. Lire’s Fresu Air Funp has been in operation for the past forty years. In that time it has expended $385,- 648.79 and has given a happy holiday in the country to 50,071 poor city children. Twenty dollars, approximately, pays for such a holi- day for some poor child from the crowded, hot city. Won't you help? Contributions should be made payable to Lire’s Fresu Atr Funp, and sent to 598 Madison Avenue, New York. L. A. F. WE ALWAYS INTENDED TO HAVE TWO CALLS FOR DINNER—BUT WE’VE NEVER BEEN ABLE TO USE MORE THAN ONE. THERE ARE NEVER ANY LATE-COMERS. THE BOYS ARE ON THE SPOT, AND READY TO MARCH INTO THE ME88 HALL WITHOUT WASTING TIME. comicbooks.com