Life, 1927-06-09 · page 37 of 39
Life — June 9, 1927 — page 37: what you’re looking at
What you’re looking at
This is primarily a **subscription promotion and house advertisement** for Life magazine itself, with one cartoon. The main cartoon (bottom right) depicts a domestic scene where a man reads while a woman sits nearby with luggage. The caption reads: "Is it true that Gladys is a gold-digger?" / "Yes, she's been tried and found wanting." The joke plays on the double meaning of "tried"—suggesting Gladys has been both tested as a romantic prospect *and* literally tried (in court) for gold-digging, but "found wanting" (lacking sufficient evidence or ability). This reflects 1920s anxieties about women pursuing wealthy men for money. The page also promotes upcoming special issues featuring covers by prominent illustrators (Coles Phillips, John Held Jr., etc.) and regular features by humorists like Robert Benchley. The Reymers candy advertisement depicts a young woman with a gift box—promoting luxury consumption as appropriate for graduates. The overall message: subscribe to Life for sophisticated, Grade-A American humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life read Life regularly | oe wa] ee ty— EVERY week! Noe seqeate Y The Graduate ~~ at fran Ryman Next week, The the Sweetest gift of all ; ang fines ling. Dealer sn MOVIE NUMBER = will be released to all first-run news-stands throughout the country. It is a special- ‘ . extra-super-classic, with’ sure-fire box-office That Good Pittsburgh Candy’ appeal; bring the kiddies. The cover is by LEONARD HOLTON, and ROBERT BENCHLEY contributes a two-reel comedy scenario, with sub-titles complete. It’s a fast, snappy, happy number. Don't miss it! * * * VERY issue of Lire is different from every other issue— variety being the spice, and so forth. Each week, Lire pro- vides a new and unexpected form of enter- tainment for its readers. There are regular features, however, which are permanent fixtures: drama_reviews by ROBERT BENCHLEY; “Just Between Us Girls,” by LLOYD MAYER; editorials by E. S. MARTIN; “Mrs. Pep's Diary,” b BAIRD LEONARD, cartoons by C. H. SYK ES; movie reviews by R. E. SHE R- WOO D—not forgetting the great ALIBI CONTEST, which has enlisted the support of thousands of amateur wits. Follow these regular features in Lire every week. They represent the Grade-A cream of American humor. * # @ LLOWING the MOVIE NUMBER come the PATRIOTIC, WEEK-END, TOURISTS’ and other special numbers— with covers by COLES PHILLIPS, RUS- SELL PATTERSON, JOHN HELD, JR., GARRETT PRICE and F. G. COOPER. You will certainly want to have them all—in view of which, you are advised to fill out and mail the little coupon below. A paltry dollar will give you Lire insurance for ten joyous weeks! Obey That Impulse! Enclosed find One Dollar (Canadian, $1.20; Foreign, $1.40). | Special Offer | Send Lire for the next ten weeks to “18 IT TRUE THAT GLADYS 18 A GOLD-DIGGER?” LIFE, 598 Madison Avenue, New York “yes, SHE’S BEEN TRIED AND FOUND WANTING.” ’ ’ comicbooks.com