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Life, 1927-06-09 · page 36 of 39

Life — June 9, 1927 — page 36: what you’re looking at

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Life — June 9, 1927 — page 36: Life, 1927-06-09

What you’re looking at

**Main Advertisement (Left):** "Silver King" golf clubs are advertised as improving play. The satire mocks wealthy businessmen's superstitious belief that expensive branded equipment guarantees better performance—the joke being that confidence in the product, not the product itself, drives results. **"Mrs. Pep's Diary" (Center):** A society gossip column lampooning wealthy women's trivial concerns: buying furniture, changing servants' uniforms, attending musical theater, and cocktail parties. The humor targets their leisured, self-absorbed lifestyle and minor domestic anxieties. **"Confesses the Plot" (Right):** A cartoon joke about a costume party guest dressed as a cocktail ("Appetizer mixed with Martini & Rossi Vermouth"). The humor plays on the double meaning of "mixed" and "costume"—the guest has literally assembled a drink costume from random accessories. **Advertising:** The page includes ads for Martini & Rossi vermouth and a seasickness remedy, typical of 1920s-30s *Life* magazine's blend of satire and commercial content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

3 Play the SILVER GREAT captain of in- dustry bought a dozen Silver Kings and insisted they all be No. 3’s. He says they make him play better golf, and most likely they do. The num- ber, we maintain, has nothing to do with it, but the fact he is playing the King does help to inspire the confidence which inspires good golf. Reg. U.S. Pat. OF. new voRK Boston cHicago PHILADELPHIA Los anocies Wholesale Golf Distributors Meurnis Life Mrs. Pep’s Diary (Continued from page 28) Marge and helping her to spend some of her new money, because if I can- not afford myself to have the Shera- ton cabinet which I saw at Mr. Cooper's, there is nobody in the world I should rather have own it than my closest friend, nor would it be a bad idea for her to send flowers to a lot of people for no reason at all, which is what I mean to do fre- quently if I ever inherit lavishly, but Sam dragged Marge down to his office with him, so did on my new tailleur and fared forth in search of adventure, meeting Effie Goings before I had gone two squares and finding her in a state of depression which she was at a loss to explain. Whereupon I suggested that it might be because she was wearing black stockings, which I do feel have a subtle connection with the spirit, so home with her whilst she changed them for beige and we quaffed two or three Bacardi cocktayles, and when we started forth to lunch at | a publick her gloom had vanished, which proves that my diagnosis was Lay late, pondering this and that, in especial what I should demand of a good fairy who offered me three boons, and I do believe the first thing I should ask her would be to tell Katie how to get the cold tomato soup perfectly clear, necromancy being about the only method we have not tried to date. Had the new house- maid in to enlighten her more spe- cifically concerning her duties, hav- ing found the dust on the top of my medicine chest thick enough to re- semble a bas-r of the Rocky Mountains, nor does she remove cig- arcttes from their packages and put them around in the boxes as she has been told to do, neither, albeit I had not much heart to scold her for the | latter shortcoming, as it is a chore which I myself could easily exchange for floor-scrubbing. But she took it in good part, so cheerfully, in fact, that I am skeptical of much improve- ment.. ..All the day gone in hunting through trunks for scraps of dis- carded ermine to be used on a new tea gown, but when I got it all assembled it reminded me _ so strongly of the chorus of peers in “Tolanthe” that I could not bring myself to send it to the sempstress. In the evening to see a musickal comedy, “Hit the Deck,” only to find the “Hallelujah” song which I have heard so much about to be astonish- ingly reminiscent of “Once Upon a Time” from “The Clinging Vine.” Baird Leonard. Confesses the Plot Artist (at Costume Party): Why the mixed scenery? Autuor: I am an Appetizer mixed with Martini & Rossi Vermouth—fur for Smooth- ness, hat for Snap, and one shoe, leaving a chance for—Another, The potion mixed with Martini & Rossi non alcoholic Vermouth is sec, as they said in the old days, dry as they say now. It is tart, gastronomic, non-fattening. Made from wormwood and herbs with Old World deliberation, its taste is other- wise unobtainable. Two kinds: the regular Italian and the Extra Dry. **The Confessions ofa Good Mixer”’ —sent on request—disclos- es why hosts who mix M & R_ enjoy reputations as connoisseurs. The words “Non Alcoholic” mark the original Italian product im- rted solely by us. W. A. aylor & Co., 94 Pine St., Sr New York City. TINI €? ROSSI (Non alcobolic) VERMOUTH Your grocer or delicatessen shop will supply you Mothersill’s prevents nausea, dizziness and faintness of Train Travel. Journey by Sea, Train, Auto, Car or Air in Health and Comfort. $1.50 at Drug Stores or dined? Yeo Mothersili Remedy Go, Utd. comicbooks.com