Life — June 9, 1927 — page 38: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Find Six Keys to the popularity of Coca-Cola Through a national survey the public has riven Us six outstanding reasons why every- body likes Coca-Cola, They are being illus- trated and presented in Coca-Cola advertis- ing between the first week in May and the middle of August—in many newspapers and in cach of the following weeklies (one “key” to each advertisement): The Saturday E ning Post, Literary Digest, Liberty, Collier's Weekly, and Life—in posters and outdoor signs throughout the country, and in the show window displays and the soda fountain and refreshment stand decorations of the many thousands of places that serve Coca- Cola, You'll find one of the “*k in the Coca- Cola advertisement on the opposite page. The first “key,” taste, has already appeared. All will be easy to find eyes open to Coca-Cola advertising. Just three things to do: Find and write down the “six ke3 tell where you found each one.* Pick out the one key that appeals to you most and tell in one paragraph why it is @ good reason for the popularity of Coca-Cola. Then write an answer (in one para- graph) to this question: Other than magazine and newspaper advertisements, what Coca-Cola advertisement (a wall, poster, red sign or any one of the various pieces used to decorate show windows, soda fountains and re- freshment stands) best illustrates or presents to ‘you one or more of the “six keys"? Tell why— and also where you saw the advertisement. o t2 For the correct naming of the “six keys" and the best answers to the two questions, the following cash prizes will be awarded: Ist. prize... $10,000 2nd prize 3rd prize 4th prize Sth prize : 300 10 sisth prizes (each)... 100 20 seventh prizes (each) $0 200 eighth prizes (each)... | 25 490 ninth prizes (each)... . 10 A total of 635 prizes $30,000 RULES * Do not mail any entry before the first week in August. You must see all “six keys” before you can write correct answers, and the final “key” will not ap- pear until then, Contest closes August 25, 1927. All entries must be mailed by midnight of August 25, 1927, The contest is open to everybody except those connected with The Coca-Cola Company, a Coca-Cola bottling company, or their families. Write on only one side of paper. Use typewriter, pen or pencil, but please write plainly. Write your name, occupation \ddress plainly at the top of the first page of yo ntry. Prizes will be awarded strictly on merit, in- Cluding the correctness, neatness and clearness of Sour answers. All answers become the property of The Coca-Cola Company and may be used in advertising or otherwise. None will be returned. Address all answers to CONTEST JUDG The Coca-Cola Company, Atlanta, Ga. Announcement of the winners and awarding of the prizes will be 2¢ of the con test as the judges can complete their work. The judges will be three former Presidents of the In- ternational Advertising Association (formerly Asso ciated Advertising Clubs of the World) and the President of the Coca-Cola Bottlers’ Association, and their awards shall be final. keep your | THE CRAW HAVE YOU ?—EVERYTHIN: THE BREAST-STROKE, PLAIN SPLASHING ’ROUN os OR WHAT GOES DURING THE SWIMMING HOUR IN THE NEW POOL AT THE GIRLS’ CAMP AT BRANCHVILLE, CONN. Help Wanted! At LIFE’S Camps for Needy Children I is time for us to begin to think of what summer will mean to the little children of the tenements. Summer docs not mean to them, as it does to most of us, a time of recreation and pleasant outdoor life. It is always—to these poor young sters — a hell of terrifying heat amidst the most squalid and appall- ing surroundings. Human hearts cannot rest content when such a picture presents itself. Joy is bound to be tinged with the thought of little children weeping for cool fields to play in; holidays are dimmed with the knowledge that boys and girls droop on the scorch- i streets and toss all night in stifling overcrowded rooms, The thing to do then is to alleviate of this distress. When ever penny contributed toward the ma tenance of Lire’s Camps for Needy Children seems to accomplish a dol- lar’s worth of magic, it is cheering to realize that no one need deny himself a share in the pleasure of helping so magnificent a work. sow IFE'S Camps for Needy Children are two wonderful places deep in the country, planned for health and happiness. Will you send a child from the pitiless pavements to one of them? Good food, specially selected and cooked, builds up undernourished lit- tle bodies at the Camps. Will you share your loaf with one of these children? Laughter and the ringing shouts of boys and girls in_ well-directed anes fill the air at these Camps— ‘DUDA TERMONAL PRINTING CORFORATION, BADOKLR NEW YORK the voices of enchanted prisoners suddenly set free. Will you buy such laughter for a child? In broad fields, play - fellow brooks, rapturous woods — all free from dangers. and evils — little haunted children from the slums run about and grow strong and learn to forget the awful days in the Lower Fast Side. Will you help a child forget? ned men and women give them not only physical care but that man- na in the wilderness—love and un- derstanding, th that some of these little ones have never known before. Will you give some neglected child such love and care? EACE comes at Live’s Camps to frightened little hearts, strength to sickly little bodies, light to twisted little minds. Make out a check to- day—now—this minute—please! The ps are situated at Pot- tersville, N. J. (for boys), and at Branchville, Conn. (for girls). tighteen days at either of these Camps for one child costs (approxi- mately) twenty dollars ($20). Larger donations mean, of course, more health and joy for more chil- dren. Smaller contributions — are most gratefully received—for every penny helps. Send us anything you can spare. All contributions should be made payable to Lire’s Fresh Air Fund, 598 Madison Avenue, New York. For forty years this great work has been conducted without interrup- tion, We must carry on. L, A. F. comicbooks.com