Life, 1927-06-09 · page 35 of 39
Life — June 9, 1927 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information**, not political satire. The main content includes: **The "Alibi Contest"**: Life's weekly reader competition where contestants submit humorous written "alibis" completing the sentence "Well, you see, it's this way..." to explain a picture. Winners receive $50 (first prize) or $10 (runners-up). The contest rules occupy the left column. **Advertisements**: - **Dentyne chewing gum**: Features a smiling woman's face promoting teeth whitening - **Boston Garter**: Hosiery product for men - **Whiting-Adams brushes**: Art/painting supplies **A brief joke** (labeled "Incomplete") from the Boston Transcript about a father's ambiguous parting instruction to his daughter. The page reflects 1920s consumer culture and Life's dual function as humor magazine and advertising vehicle. There is no political cartoon or satire present—it's a typical magazine interior page mixing editorial contests with commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Conditions of the Great Alibi Contest (Please turn to page \ for other information.) BAc# week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER TWENTY-SIX.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- to the sentence which starts, “Well, you see, it’s this way Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lirr. re is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to he eligible for a prize. The Judges will be three of the Editors of Lire. ° genious conclus ‘ In the event of a tie, the full amount of the prize will be awarded to cach of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- Life Boston Ml arter4’ ri er y Boston Garter Kiwi ‘The Agrippa Web Boston is made as a garter should be made,—ventilated open mesh web with non-skid back which prevents slipping even when worn very loose. At stores exerywhere—s0 cents a pair George Frost Company, Makers, Boston Chew ENTYNE ..and smile/ you smile. Don’t let them grow dull or discolored. Chew delicious Dentyne and keep your teeth snowy white. You'll love the Dentyne flavor. How Did Your Garters Look This A. M.? dertake to return any of ghe manu- scripts submitted in this Contest. swers to ALIBI NUMBER TY-SIX should be so | marked, and sent to ALIBI CON- PEST EDITOR, Li ison Avenue, New York City. answers to ALIBI NUMBER TY-SIX must reach Lire’s before 12 noon on June 23, 7. Announcement of the winners will be made in the issue of July 14, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lirr’s staff, and. their families, are barred from competi- tion. Incomplete “Now be a good little girl,” said Peg- gy’s father as he was leaving the house the other morning. “And don't what?" added the young- ster, giving him a quizzical look. —Boston Transcript. WHITING’S CELEBRATED BRUSHES ADAMS SUPERIOR BRUSHES From the first to the last stroke they de- liver such a measure of satisfactory service that they have be- come standard equip- ment of Amer Painters. Th brushes ** break in quickly—work right, and last long. WHITING-ADAMS |), BOSTON BRUSH MAKERS FOR 118 YEARS comicbooks.com