Life, 1927-04-28 · page 33 of 35
Life — April 28, 1927 — page 33: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and contest information**, not political satire. The main content is Life magazine's "Great Alibi Contest," inviting readers to complete humorous sentences beginning "Well, you see, it's this way...." for weekly prizes ($50 first place, $10 second places). Answers limited to 25 words, deadline May 12, 1927. The advertisements include: - **Pocket Ben** pocket watch by Western Clock Company—marketed to "outdoor men" as a reliable timekeeper for "roughing it" - **Fougère Royale Shaving Cream**—emphasizing comfort and a quality shave A brief humor item, "In Good Voice," mocks a chatty London woman at a theater; when she invites a judge to hear her sing opera, he replies he'd "like to hear you in grand opera"—implying she should sing there instead of talking. The page reflects 1920s consumer culture and genteel humor rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Outdoor men like Pocket Gen H ERE’Sasteady, faith- ful, out-of-doors com- panion—a friendly little pal to take along when you're roughing it. You can rely on Pocket Ben to measure the hours and minutes faithfully. He knows when it’s starting time, meal-time, bed-time —no guess-work about it. Pocket Ben is Big Ben’s brother. The family name “Westclox” on his dial is your assurance of every- thing true and faithful in a time-keeper. Sold everywhere—$1.50. with luminous night-dial 2.25. WESTERN CLOCK COMPANY La Salle, Illinois ———— Life Conditions of the Great Alibi Contest (Please turn to page 11 for other information.) FAcH week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER TWENTY.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, “Well, you see, it’s this way...."’ Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be cligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER TWENTY should be so marked, and sent to ALIBI CONTEST EDITOR, Lire, 598 Madison Avenue, New York City. All an- swers to ALIBI NUMBER TWENTY must reach Lire’s of- fice before 12 noon on May 12, 1927. Announcement of the winners will be made in the issue of June 2, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion. In Good Voice Tus story is being told of a London judge who likes music. He was the guest of a box-holder at a musical play, but his hostess main- tained an even flow of chatter all through the piece. At the end, she cordially invited him to join her party at the opening per- formance at Covent Garden this season. “With pleasure,” said he. “I would like to hear you in grand opera.” —London Daily News. t your own ace oe about offer Porave AaGENG FACE that complains of ASMAR pull and after-shaving tender- ness tells you every morning that you need “the better shave.” “The better shave" stands for shaving com- fort; gives you a quick, copious, beard-soft- ening lather, is perfectly neutralized, does not dry out your skin. Its name is Fougére Royale—French for Royal Fern, from which it derives its pleasing odor. A century and a Balf of sreeticnce are packed into this tube, that you may shave easier. Ask your druggist red lay for Fougére Royale Shaving Cream in the $0-cent tube, or send a dime and the coupon below. Let yest ows face tell you about “The Better ave,” Fougtre Royale After-Shaving Lotion is soothing, healing and cooling after a close shave. in, eva por ates quickly and is not sticky. It's @ new prod- uct but most druggists already have it—75c. testores moisture to the igen oyale Shaving Cream Pronounced Foo-Zhaire Royal Shaving Stick, Taleum, $1.00; Eau Vereate, $1.25: HOUBIGANT. Dept. L9 339 West 45th ase New York City I want to try Fougére Royale Shaving Cream. Here Io my diese for acl eae “= Address comicbooks.com