Life, 1927-04-28 · page 32 of 35
Life — April 28, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring cigarette, foot care, and skin remedy ads alongside a gossip column called "Mrs. Pep's Diary." **The Murad Cigarette Advertisement** (top) uses class-based messaging: it targets affluent men who see themselves as deserving "life's better things," positioning premium cigarettes as a luxury marker. The illustration shows a satisfied gentleman in a fedora. **Mrs. Pep's Diary** (right column) is a satirical society column chronicling the anxieties of a wealthy woman concerned with aging, fashion, and social propriety. References include the "Gerry Society" (a real child-welfare organization known for moral policing), mentions of Paris fashions, and theatrical gossip about performer Walter Catlett. The humor lies in her self-absorbed worries—pockets in dresses, signs of aging—presented with exaggerated earnestness. The remaining ads for foot supports, skin salve, and cigars target similar upper-middle-class readers concerned with appearance and status. The page reflects 1920s consumer culture and gender anxiety about aging and respectability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MURAD THE WORLD'S BEST CIGARETTE For the man who feels entitled to life's ‘When ail else fails, end your suifering wita the h Si Fen eel ebpare Fully patented. Itre-edjusts the entire foot, Write for free book and statements users. ppertCe, 000 M.F.Taylor Bide. Leutsville.Ky,| SKIN IRRITATIONS | For their immediate healing doctors prescribe Resinol Cortes Qaars |-MADE AT KEY WEST—) Mrs. Pep’s Diary (Continued from page 10) for Lord! Sam's dropping “Tou- jours la politesse!” into the conver- sation is as sure a signal to me as any in the Pennsylvania terminal. Walking afterwards through the town, I did stop and buy a beige hat from M. le Clairville, who brings the good news from Paris that in three or four weeks one of my favor- ite straw models will again be vogue. So home for a nap, after which I did on my new lace tea gown, very lovely, on the endurance of whose long floating panels Sam and Bob Manning have laid a wager, and then I did fall a-pondering in the twilight as to whether or not signs of age are creeping upon me, for now when I am all arrayed and ex- pectant I do feel like dropping down at the piano and playing some! soft, as women whose husbands have ceased to love them are always do- ing in books and plays, whereas here- tofore my impulse in the same cir. cumstance has been to put a gay tune on the gramophone and do a pat seul. Gaffs and gauche behavior do annoy me more now than when I was younger and more tolerant, in espe- cial when their perpetrators are un- conscious of their social impossibility, but the most alarming indication of all, methinks, is my desire to have pockets put in all my future dresses, so that I may have my necessary properties about me when the car rying of a reticule is not comme il faut. My husband, however, did reassure me when he came in, foras- much as when I stated to him my fears, he responded that the time to worry would come when he lost the feeling of standing constantly in danger of prosccution by the Gerry Society. This night to the play- house to see “Lucky,” a musical piece expensively mounted but void of entertainment, even Walter Cat- lett, whose “If I'd known you were coming I'd have baked a cake!” did so delight me in “Lady, Be Good,” having small chance to display his talents. Baird Leonard. A glance in your mirror shows whether you retain that youth ful freshness and charm that reflecs physical vigor. Thousands of steps + day, long hours on your feet at dances Foot-Ease. It takes the Lanes from « Aopen , aching feet, absorl aching aorta fort. For Free Sample send your se and address to Allen's FooEs LeRoy, N. Y. | Sold by ail druar® and toilet goods counters. Just ask for ALLEN’'S FOOT=EASE comicbooks.com