Life, 1927-04-28 · page 34 of 35
Life — April 28, 1927 — page 34: what you’re looking at
What you’re looking at
This is primarily a **promotional/advertising page** for Life magazine itself, not a political cartoon page. The text announces upcoming special issues Life plans to publish, featuring satirical content on fashion, history, and contemporary society. **Key upcoming issues mentioned:** - **Fashion Number**: Features fashion satire by cartoonist Ralph Barton, mocking Harper's Bazaar's avant-garde styling - **Back Number**: Historical humor tracing comedy from "Naughty Neolithic Age to Gay Nineties," with glimpses into figures like Socrates, Napoleon, and Queen Victoria - Additional numbered issues covering movies, commencement, and the future The page also promotes Life's **"Alibi Contest"**—a humor competition where readers submit alibis, apparently a popular recurring feature. The advertisements (Brooks Brothers clothing, Pennsylvania lawn mowers) are incidental to the main message: Life is positioning itself as America's premier satirical publication with upcoming special issues readers shouldn't miss.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ESTABLISHED 1818 read Life regular (7— EVERY week! IHIS message is peculiarly significant at the present, particular moment. For we have in preparation a string of sensational SPECIAL NUMBERS—and you won't want to miss one of them. The coupon below will assure you of them all! * * * T THE top of the list is the FASHION NUMBER in which smartness, chicness and Vogueish Harper's bizarreness will be allowed to run riot. If you are anxious to hear the newest and broadest hints from Paris—if ultra- modern styles and their wearers intrigue you—this number will hand you a vast num- ber of loud, long laughs. The cover is by F. G. COOPER; the double-page cartoon by RALPH BARTON. Golf & Country Clothes “*+ [MMEDIATELY thereafter comes the BACK NUMBER go STON PALM BEACH NEWPORT in which the outline of humor is traced from Tavecr econ Geneve COURSE Rene 220 Beusme Antnue the Naughty Neolithic Age to the Gay Nineties—with numerous revealing glimpses into the private lives of Socrates, Lucrezia Borgia, Napoleon, Queen Victoria and others. The cover is by JOHN HELD, JR. * * LLOWING this, in rapid succession, are the ADVANCE NUMBER (a ven- ture into the future), the COMMENCE- MENT NUMBER, the MOVIE NUM- BER and more—with covers by COLES PHILLIPS, RUSSELL PATTERSON, GARRETT PRICE, LEONARD HOLTON —and other contributions by the sharpest wits in the Lire brigade. ** *# ‘ | ‘HE ALIBI CONTEST is gaining in ; : 7 popularity every week, and is providing IJ* Public parks and on golf fairways in all parts of the profitable entertainment for thousands upon country, the PENNSYLVANIA Super Fairway Mower thousands of our bright readers, has solved the vital mowing problem. - It is tractor-drawn, is SNS CF 8 4 sturdy enough to “hold the ground” at high speed and auto You will find a new ALIBI on page 11 matically adjusts leselt to follow the erect contour of the of this issue. Look it over, and forward ground. ¢ Super Fairway saves both time and money on ii ji 3 the big mowing job and PENNSYLVANIA Quality construc- your thoughts on this subject to us tion makes it a stranger to the repair shop. The PENNSYLVANIA Super Roller Mower is the precision mower forigolt greens and tennis courts. It is light-running, easy to push and leaves no waves or ridges. An attractive new catalogue illustrates and de- Enclosed find One Dollar (Canadian $1.20, Foreign scribes the complete line of PENNSYLVANIA i weeks to Qualty’ Mowers for public parte and gut | $1.40). Send Lire for the next ten week: courses. Write today for your copy. Send for Brooxs’s Miscellany PENNSYLVANIA LAWN MOWER WORKS. 1625 North 23rd Street, Philadelphia PENNSYLVANIA LIFE, 598 Madison Avenue, New York Quality One Year $$ Canadian $5.80 LAWN MOWERS ————— (SUSH TOUNNAL PRINTING CORPORATION, BROCKLYR, MEW YORE comicbooks.com