Life — April 14, 1927 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

It is easier to perfect ove golf swing than six or eight CREATING CLUBS WHICH MAKE IT POSSIBLE IS SPALDINGS GREATEST CONTRIBUTION TO BETTER GOLF ERE, at the left, is an average set of golf clubs. The dotted line shows the centers of balance. There is little relation between them. To play these clubs correctly, you would have to humor each one of them. That is, you would have to change your swing and timing for each shot. At the right, is a set of Spalding clubs. The centers of balance par- allel the tops of the shafts—an exact relation- ship. The swinging weight of all these Spalding clubs i That is, they all feel exactly alike. ¢ timing of the swing for one is correct Il of them. You don’t have to slow down your swing with one club and speed it up with another. Thus the characteristic common to champion golfers becomes easier for all golfers to acquire—absolute uniformity of play. Which is the secret of good golf. In originating matched golf clubs, Spalding carried the idea to its great- est accuracy. These clubs have an exact relation of lie to lie—each brings you closer to the ball by a related distance. The graduation in pitch from blade to blade is exact. Even the tortion and resilience of the shafts is matched (= Related Wood Clubs, Too — Ic is also important to have as accurate a rela- tion between your wood clubs as between your irons. Spalding builds drivers, brassies, and Spoons which are as perfectly matched as the irons. By a planned distribution of metal, the ‘Sweet Spot" is located in exactly the same position oa every club face—and is marked for you to see. This is the ideal spot to hit the ball—to give it the greatest distance and sweetest feel off the face of the club. oe @ IMPORTANT—All Kro-Flite “‘Irons” are made of a mild steel which absorbs the shock of each blow instead of transmitting it to your fingers. Thus, the mild steel prevents finger fatigue—that barely perceptible tiring of the finger muscles which prevents accurate control of short approach shots and putts oa the last few holes of a round. Now. - buy a complete set or one club at a time Spalding now gives every olfer the opportunity to Build up a periectly related setof golf clubs, one or two clubs at a time. Spalding now offers a new line—the Kro-Flite Related Irons. These clubs come in three ups or weights and are indexed by one (.) two (..) and three (...) dots. The clubs in cach group are accurately related in itch, lic, balance and feel. Goaly select one or two clubs in the weight that suits you best. Then, at any time, you can add to your set by buying additional clubs of the same index. The Kro-Flite Related Irons—6 in all—are $6.50 each. Kro-Flite Related Woods are $12.50 cach. Spalding also offers of course the famous Reg- istered sets of wood and iron clubs—the sets which first brought the matched club idea to golfers. The Registered Kro-Flite Set consists of cight per- fectly matched irons, at $65. The Kro-Flite Regis- tered Wood Set consists of twin driver and brassic, at $30. Spoon to match, made to order, is $15. Registered sets must be bought complete, Each set is given a number which is registered by Spalding. A complete record is ke; of every club. Should aclub ever be broken or lost, it can be exactly duplicated by sending the club number and set number to Spalding. Let your professional outfit you—cither one at a time with Kro- Flite Related Clubs, or all at once with a Registered Set. Spalding dealers alse carry these clubs, and of course all Spald- ing stores. KRO-FLITE GOLP CLUBS Related clubs— sold one at a time. Registered sets— sold in sets only. FREE—SEND FOR THIS GREAT GOLF BOOKLET. In 15 minutes it will give you information about golf clubs that even the experts have taken years to learn. Simply postal, “The First Requisite of Champion- ship Golf’, and mail to A. G. Spalding & Bros., 105 Nassau Street, New York City. © 1927, A. G. S. & B. comicbooks.com