Life, 1927-03-03 · page 33 of 35
Life — March 3, 1927 — page 33: what you’re looking at
What you’re looking at
This page contains several short humor pieces and period advertisements reflecting early 20th-century American social attitudes. The cartoon at top shows a woman trying on galoshes with a zippered design. The humor relies on fashion anxiety: the new style creates an unflattering bulge, and the frustrated salesman's suggestion that she "eat more potatoes" to fill out the fit is meant as absurdist comedy—insulting disguised as practical advice. The other text pieces are brief anecdotes about arithmetic confusion, cinema tourism, and literary fashion history—typical "light humor" filler for the era. The advertisements are period-authentic: Bayer Aspirin (which claims not to affect the heart), Murad cigarettes (marketed as premium), Martin's Scotch Slickers rainwear, Resinol rash cream, and Inkograph fountain pens. The Murad ad's tagline—"for the man who feels entitled to life's better things"—reflects aspirational marketing of luxury consumer goods to middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Salesmanship nan, after many years’ devo- tion to old-fashioned rubber overshoes, had finally succumbed to modish, if by ns esthetic, galoshes, the salesman tried on a pair of the newest. zippers the Woman noted with distaste the great bulge at the top of then. n't you a pair that fil me more she aske madam, I'm sorry. come one width at the top.” “Well, isn't there anything tl could suggest to improve their fit? “Only that you eat more pot madam,” he said with a cordial smi —New York Sun. They all Common Sense and Arithmetic y slow in learning to sub- her was having a trying Ikey was vel tract and th time with him. “Now, see here, Tkey,” said she, pa- “if Ikey had eight pennies and three, how many pennies would left?” ” was the quick rep! should Ikey lose three pennie —Chicago Daily News. “for vy In Eighty Minutes “Tue moving pictures are very help- ful. “Yes, sir, T once took a trip around the world that way.” —Louisville Courier-Journal. Hesey F of Sophi 1x6, in “Tom Jones,” tells The nice proportion of her arms promised the truest symmetry of her limbs." Fancy an age in which one had to guess at a knee from an elbow! —Des Moines Capital. 5 (BA is PIR Say “‘Bayer’’ - Insist] For Colds Headache Pain Lumbago Neuralgia Rheumatism Accept only a Bayer package whichcontains proven directions my “Bayer” boxes of 12 tablets ttles of 24 and 100—Druggists Aspirin ta the trade mark of Bayer Mi facture of Monoaceticacidester of Balicylicactd U THE WORLD'S BEST CIGARETTE / For the man who feels entitled to life's MARTIN’S SCOTCH SLICKERS (Not Scotch Liquors) Golt Hose and Spatters sold by selected big Dent. Stores. Trade- Marks: Spider Web on silk; Dove on Cambric. Tmitated but never equalled. More cannot be said. A. MacINTYRE BRUCE, St. Thomas, Canada Factory Distributor. [TCHING RASHES | quickly relieved and away by 8 few asl fen Genre of -Resinol 10.DAYS FREE TRIAL = MONEY BACK IF NOT SATISFIED SELF FILLER GREATEST VALUE EVER OFFERE! Tha Perfect “Writing Instrument Writes with {ak free and easy as a, lead Gat @ miss, skip or blor. Its steady Catfovas few AGENTS pret es catecicates tesecin, Sead fers Uicogregm or wets Se specie sales pias Woctioe, comicbooks.com