Life, 1927-03-03 · page 32 of 35
Life — March 3, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for Pocket Ben watches, a budget timepiece marketed to businessmen. The ad features an illustration of a man in formal dress consulting a pocket watch, emphasizing reliability and professional appearance. The wordplay centers on "Big Ben" (London's famous clock tower), with Pocket Ben positioned as its "brother"—a clever marketing device suggesting trustworthiness through family association. The Westclox company emphasizes that the watch "measures time faithfully and accurately" and "looks well in any company," appealing to early 20th-century professional masculinity. The rest of the page contains book reviews, a common Life magazine feature, and classified advertisements for mail-order items like books and seasickness remedies. There is **no political satire or cartoon commentary** on this particular page—it's a straightforward commercial and literary publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pocket Ben for busy men NCREASING numbers of busy men choose Pocket Ben for everyday use. He meets all the demands of business—looks well in any company, measures time faithfully and accurately. Pocket Ben is Big Ben’s brother, a member of that distinguished family which the whole world knows as *“Westclox.’? The family name on his dial assures you of correct time. Sold everywhere—$1.50. With luminous night-dial $2.25. WESTERN CLOCK COMPANY La Salle, Illinois Life Among the New Books Contract Bridge. By Florence Ir- win (Stokes). One of the most lucid authorities on the game explains its lat- est_variation. The Two Sisters. By H. E. Bates (Viking Press). A moving and beauti- ful story of two women who came to love the same man. The Lingering Faun. By Mabel Wood Martin (Stokes). Russian exiles having a hard time of it in post-war Paris. The Sun Also Rises. By Ernest Hemingway (Scribner). American and English expatriates having an entirely different ti in the same place. Alpha. By Emery Balint (Macy- Masius). A translation by Louis Rit- tenberg of a Hungarian _ best-seller whose hero is a glutton for punishment. The first of a trilogy. The Plutocrat. By Booth Tarking- ton (Doubleday, Page). A clever and affectionate brief for the one-hundred- per-cent. American. The Affair in Duplex 9B. By Wil- liam Johnston (Doran). More murder and mystery. The Red Pavilion. By John G ther (Harper). Some young Chicage talking and acting according to the last page in the book of modernism. Ladies and Gentlemen. By Irvin S. Cobb (Cosmopolitan). Fleven short stories added to the author's panorama of the American parade. Burning Witches. By Maric de Montalvo (Scars). But it is the flames of passion which consume the two lat- ter-day ladies in whom this story centers. Galahad. By John Erskine (Bobbs- Merrill), A. merry explanation of how the purest of the knights got that way. acabrun, By Ramon Guthrie (Doran). A story about another of those gallant rogues of troubadour days, most of whom deserved far worse than they received. Lucky Numbers. By Montague ss (Doubleday, Page). If we must ve Jewish stories, let Mr. Glass write them. The Longest Shadow. By Jeffery (Little, Brown), A young ic Englishman finally comes upon reality. Tin Wedding. By Margaret Leech (Boni & Liveright).” The events of a day in the life of a young matron who thought she was happily married. Ask Me Another! By Justin Spaf- ford and Lucien Esty (Viking Press). A book of questions guaranteed to save any party from collapse. B. L. Books Received Festival and Civic Plays. By Mari Ruel Hofer (Beckley-Cardy Co.) The House of Secrets. By Sidney Horler (Doran). Morning, Noon and Night. By Kenneth Fhilipg Britton (Michell). Congai. By Harry Hervey (Cosmo- politan). The Ideals and Follies of Busi- ness. By William Feather. For the Censors “Graustark’ is a modernized version of George Barr McCutcheon’s romantic drama. Costumes have been eliminated.” —Nogales (Ariz.) International, JT aren’t they carrying this mod- ernization too far? KS. 15,000 WORDs. POCKET-SIZE. AT ZING BARGAIN PRICE OF Se EXCATNS ORDER BY NUMBER a Gunga Din, & Other Astronomy Mtanuay ‘ Hocms.Kipiion” | oof Cooking ie Hints on Euquette | 1004 How to Save How to Improve Your | 82 Common t Vorabulary Writing Engin © 178 One, of, Cleopatra's & How to Debate Vecful Phrases 5 Great Ghost Storieg Casey at the hat Follies in Fiction ie Heavy Hi How to Drew Night utler S876 C uoatics ot Mathe- 893 £00 Nladies ‘4 Facts of Sex Life, Si4 “Confidential Chats h Husbands. Lay 1012 Best Negro Jokes 1013 Rest Irish Jokes ‘Tales of Love & Lite How to Love, ‘The Art of Kissing Rubalyat of Omar Khayyam 166 English’ “As She Is 491 Reg! Tube Shek h4 Nimplielty 4 Simple 1 1070 Mow "to" Fight “3 ‘ous Troub Luther . 651 How to Paseo. Ana- The Deeradaton ot Wornan 86s on} 14 What Glits Improvement Know soul 1003 oxt- Wiat'"Boss stows 1097 MI 607 Mandalay, Ting Magic Tricks Rook of mn ‘armen. Aterim ABath: Zon Copuerte vas Wie ae Baz: Health Ttutes Haunted Houses 2 Lincotn's Humor Humorous Limericks Nonsense Poems iz reat Women Women’s Love Rights Cleopatra's Loves Mastery Ghost Poputar Recitations 230 Quest for a Blonde Mistress, Gautier Wife's Confession Mystery Bea Tales Weird Fates Radio Stations Puzzle of Personality Nature of Dreams On the Bum: Tramp Life How to Improve Your Greenwich Villaze ‘onversat ion 1009 Typewriting Self Taught winay as you ike. + book for carriage ch; NUM T. Siderent books st Sc suche of free on requ: t. HALDEMAN-JULIUS PUBLICATIONS it. S.-10 Girard, Kansas —in the roughest waters. This ap- palling nausea is unnecessary suf- fering. Mothersill’s prevents Travel Sickness on your journeys by Sea, Train, Agta, Cas oF Air. ” i at Drug Stores or direct he 6 hots Remedy Co. Ltd. KEMP'S BALSAM FOR THAT COUGH! comicbooks.com fu