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Life, 1927-03-03 · page 34 of 35

Life — March 3, 1927 — page 34: what you’re looking at

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Life — March 3, 1927 — page 34: Life, 1927-03-03

What you’re looking at

This page combines advertisements and satirical editorial commentary typical of 1920s *Life* magazine. **The Advertisements** showcase consumer products (Craven Mixture tobacco, Murine eyedrops, Cortes cigars) with claims about their benefits—tobacco inspiring literary genius, eye drops as a "business asset." **The Editorial Column** mocks the pretentiousness of advertisements themselves. The right-side "Column in Life" sarcastically catalogs absurd ad types—jewelry store announcements disguised as content, poems about perfume, miniature catalogs. The final jab identifies this as a "gay Parkeresque" column (referencing Dorothy Parker's witty style), then names Charles Addison Parker as the writer soliciting honorable mentions for his mailing list. **The Satire**: The page itself demonstrates what it mocks—commercial content masquerading as editorial material. By listing ridiculous ad formats while surrounded by actual ads, *Life* critiques how advertising increasingly blurred boundaries with genuine journalism and literature, turning everything—even poetry and storytelling—into marketing vehicles.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The tobacco : that inspired “My Lady Nicotine’ | Sir James Barrie has confessed that Craven Mixture inspired the writing of “My Lady Nicotine.” In that de- lightful volume, he dwells on the joys of smoking Craven Mixture—telling how miserable he was when he ran out of it and had to wait for a telegraphed order to London to be filled. No need for you to telegraph London! Craven Mixture is on sale at tobac- conists anywhere in the United States or Canada. amps for trial tin, mercan OfFce, Ave. New York? fi, es Craven MIXTURE Dnported from London fh Ask your barber for a free applin cationof Marine CLEAR EYES ° are a business asset Clear, brighteyes make a far better im-| pression than do those which are dull and bloodshot. A few drops of harmless Marine will quickly clear up bloodshot eyes resulting from over-use, late hours or exposure to wind and dust. EYES Cortes Qcars -MADE. AT KEY WEST-—] Life Broadcastings (Continued from page 21) name I cannot now remember, also remarked on the civilization of the French which evidences itself by carelessness in the matter of repairs to machinery. He said that when the plumbing gets out of order in a French houschold the family hangs a lace curtain over it and goes to the theatre. ee @ T° me, the best contribution to English humorous newspapers for the month is the letter written by the anxious mother to her son's as follows: “Dean Miss Please let Willie go to the clinic about his face. He’s had it a long time now, and it’s beginning to . Yours respectfully, M. Ros- -” However, let it be admitted once and for all that one man’s idea of a best contribution, a best short story or a best poem is another man’s poison, but it’s an e way of making a living nevertheless. plying the procedure of the enter- prising short-story anthologist to overcoats instead of to short stories, for example, we might conceive one of them writing to Messrs. Schart, Haffner & Uppenheim, saying: “My pear Mr. Scuart: I am about to select the twenty-five best overcoats for the year 1926-1927, and should be glad to include your well-known Boxonian style #022 among them, but unfortunately, I cannot afford to pay more than a nominal fee for its use. If you should care to permit its inclusion for the sum of $3.50, I should be delighted to send you a check immediately; With all good wishes, believe me to be,” cte. ee & F the teaching of German is still barred in public schools of some of our Western States, let the legis- latures of those States take exa from the barber of the Hotel nifique, Cannes, nes, France, who s: “No! We will not have a great many British and Amer- icans this season be of the un- favorable rate of nge; but,” he added brightly, “we hope to have a lot of Germans here instead.” As a matter of fact, on the trains between Nice and Monte Carlo, one hears as much German spoken as on the Third Avenue Elevated between Yorkville and Brooklyn Bridge. As for the babel of languages spoken in expen- sive French restaurants nowadays, a Frenchman said the other day: “Whenever my wife and I want to say something to each other without the people around us understanding it, we speak French.” USA TERMINAL PRINTING CORPORATION, BROOKLYN, NEW YORK A column in Life «++ tis for uses galorew Announcement perhaps, of a Jewelry store! A gay panegyric on Somebody’s Books! A poem of Perfume... the package de luxe! A miniature catalog voicing Cigars... | A showing o’ Clothing for Young Lochinvarsl A sonnet to Bonnet! ... an ad. fora Desk! .. This time, itis naught 4 but a gay Parkeresque. ) |But... really important ... the items above, To be read with delight must be written with love, For the Public, you know, can detect, ata glance, | A leaden-foot elf who is trying to dancel Charles Addison New York; who would be happy to add your honored name to his mailing-liste comicbooks.com