Life, 1927-03-03 · page 31 of 35
Life — March 3, 1927 — page 31: what you’re looking at
What you’re looking at
This page contains **advertising and contest information**, not political satire. The left side features a **testimonial advertisement for Edgeworth pipe tobacco**. A customer from South Dakota, J.J. Roberts, claims he's smoked only Edgeworth for twenty-one years, challenging competitors' products. The ad leverages this loyalty claim to market the tobacco's consistency and quality, offering free samples to skeptical readers. The right side announces Life's **"Great Alibi Contest,"** where readers submit humorous explanations (under 25 words) to incomplete sentences paired with pictures, competing for $50 weekly prizes. This was a popular participatory feature in magazines of the 1920s, encouraging reader engagement. There is no political commentary or caricature. The page reflects 1920s consumer culture: long-term brand loyalty was considered noteworthy enough to advertise, and interactive contests were a standard magazine engagement strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Will Anyone Accept This Pipe-Smoker’s Challenge? Twenty-one years is a long time to stick to any one product—particularly to- bacco. Because even though over a period of years a tobacco may not change in flavor or quality, a smoker’s taste generally does. So it is all the more remarkable to receive such letters as that from Mr. Roberts of South Dakota, reproduced below. Columbia. S. D. Larus & Bro, Co, Sept. ¥, 1926. Ri men: m a veteran of the Edgeworth army, still in active service. make this claim, challenging all era, to have smoked Edgeworth and ning else but Edgeworth (when it possible to get it) for a longer period than any other person within the scope of your territory. I have smoked Edgeworth for twenty- rs and will soon start on the to having tried other nds, including so-termed high-class, ed blends and mixtures, enough ppreciate and satisfy myself of the riority of Edgeworth, I these years T have never had can of Edgeworth that varied in or of otherwise, Yours very truly, (signed) J. J. Roberts. To those who_have never tried worth, we make this offer: Let us send you free samples of Edgeworth, so that you may put it to the pipe test. If you like the samples, you’ll like Edgeworth wherever and whenever you buy it, for it never changes in quality. Write your name and address to Larus & Brother ; - Company, 16-0 S. 21st Street, Richmond, Va. We'll be grateful for the name and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to Suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, pocket-size packages, in hand- some humidors holding a pound, and also in several handy in-between sizes, . To Retail Tobacco Merchants: If your jobber cannot supply you with Edge- *orth, Larus & Brother Company will gladly send you prepaid by Parcel post 4 one- or two-dozen carton of any size of Edgeworth Plug Slice or Edgeworth ady-Rubbed for the same price you Would pay the jobber. On your radio—tune in on WRVA, Richmond, Va. — the Excoworts J} station. Wave length 256 meters. Conditions of the Great Alibi Contest (For other information about the Contest, please see page 11.) BAcH week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER TWELVE.” The first prize of $50.00 will be awarded each weck to the contestant who, in the opinion of the Judges, furnishes the cleverest and most con- vincing conclusion to the sentence which starts, “Well, you see, it’s this way...” Five second prizes of $10.00 cach will be awarded to the runners-up, Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to cach of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. The Judges cannot under- take to return any of the manu- scripts submitted in this Contest. vers to ALIBI NUMBER E should be so marked, and sent to ALIBI CONTEST EDI- TOR, Lire, 598 Madison Avenue, New York Cit. All answers to ALIBI NUMBER TWELVE must reach Li office before 12 noon on March 17, 1927. Announcement of the winners will be made in the issue of April 7, 1927. The Contest is open to all and is | not limited to subscribers to Lire. Members of Lirr’s staff, and their | familics, are barred from competi- tion. Those Radio Bridge Lessons (Continued from page 13) all the world to me. Mr. Wonck had doubled two clubs and was going right back to Alabammy while Mr. Eisendrock got over into dummy be- cause it was absolutely necessary to have four thousand new airplanes by July, 1927. Anyhow, in the last round, Mr. Lightfoot and Mr. Wonck uncorked a series of beautiful right jabs to the jaw and were awarded the decision on points, Henry William Hanemann. FRANCE of your Mid-Summer Dreams as AREWELL, Sandy Hook ... Salut, mon cher Paris.” A summer in a land where romance keeps alive the past —and colors the present... Every French Line Ship is France itself afloat— with all the welcoming smiling charm of the French people in its courteous service and all the genius of. French inspiration in its cuisine. Paris FRANCE ILE ve France Let one of these gracious Parisiennes take you to Plymouth, Englind—a few hours later . . . Le Havre de Paris . . . down the gangplank to a waiting express. . . Paris in three hours. . . the terminus of all the playgrounds of Europe . « « Four one class liners direct to Havre. Trench Line 19 State Street, New York City Write ws or ony French Line Agent or recognized Tourist Ofce for brebure —— comicbooks.com