Life, 1927-02-10 · page 41 of 43
Life — February 10, 1927 — page 41: what you’re looking at
What you’re looking at
This page mixes nostalgic humor with period advertising. The main content is H.I. Phillips's satirical column recalling the 27th Annual Automobile Show, humorously listing the inconveniences of early motoring: three-step entrances, tiller steering, hour-long tire changes, hand-cranking engines, isinglass windshields, and elaborate driving costumes (dusters, goggles, caps). The satire celebrates modern automotive progress by mocking what drivers endured just years prior. Secondary content includes light humor pieces about breakfast newspaper readers and a child's misunderstanding about horses talking. The advertisements—Wrigley's Spearmint gum, Russell Patterson's drawing school, and March Musicales—are typical period placements targeting the magazine's middle-class readership. The overall tone is lighthearted nostalgia rather than sharp political satire, reflecting Life's role as a general-interest humor magazine of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Speaking of the 27th Annual Automobile Show, Do You Remember When — You entered the smartest models from the rear via a flight of three steps? You steered the old chariot with a “tiller? ‘\ man, aided by two or three boys and ‘a mechanic, could change a tire on the road (if lucky and patient) inside of an hour and a half? Every automobile owner had to break his arm at least once cranking the darned u had to carry a can of gasoline and squirt a little into each cylinder every cold morning to start it? ‘The windshield was made of isinglass and could be rolled up on warm days? No motorist thought of going for a ride around the block without his duster, . gloves and motoring cap? light the lights you took a “key,” climbed under a running board, opened the prestolite tanks—and then dashed to the front of the car and tossed a match into the lamps? —H. 1. Phillips, in New York Sun. With the Mush per at breakfast is, to the normal as essential a part of hig diet as ge to a Scotchman."—Rhys 7 of Parliament. as T commit My daily journalistic caper, That no one living by his wit Should labor for a morning paper. His gems of thought, his feats of style, He polishes as best he's able, Knowing, poor fellow, all the while, ‘They're headed for the breakfast table. He's heard it said that, at the hour That's matutinal and diurnal, Even the finest lies glower Over the just-delivered journal. He knows his customers peruse, As breakfast steadily progresses, The comic pictures and the news, ‘The murders and the weather guesses. But still he clutches at the hope That some one, somewhere, yet will deign, Above the morning cantaloupe, Yo view the offspring of his brain. And, with the coffee cups in mind, lle watches every phrase, to see That it is tasty yet refined, As all good breakfast food should be. —S. K., in Spokane Spokesman-Review. Stepped Out of Character Harry and Howard were playing horse one day and Harry gave Howard a hard lash over the legs. “Ouch!” he cried out, and Harry said: “Oh, Howard, you mustn't say ‘ouch’—horses can't talk.” —Indianapolis News. Fussy Orn Lapy (as radio broadcaster ancezes): There! Now I’m sure I shall catch cold.—Boston Transcript. The l-a-s-t-i-n-g flavor of fresh mint leaves. Good and good for you. AFTER EVERY MEAL | Teeth Bright 127 Breath Sweet Freyo Makes a $150 Drawing ma Few Hours! —and now teaches you his original methods ina series of 20 snappy lessons — brimful with sparkling interest from the very start — a de- parture from the purely conventional. This training consti- tutes the last word in Humorous! lustration, teaching a New Art for a New Age—a pleasant relief from the old style, standardized instruction. Learntodraw the dashing, peppy types that are all the rage as exemplified by Mr. Patter- son's numerous contributions to maga- zines. Let him teach you his clever technique. What profession could com- pare with this in its irresistible appeal or sheer earning power? Write now for full information. Russell Patterson School of Humorous IIlustration Michigan Ave. at 20th St., Dept. 5 CHICAGO - - - _ ILLINOIS SE 0 OS be sa MARCH MUSICALES EVERY SATURDAY EVENING February 26ch to March 26ch — FIFTH YEAR — Gigli - Ritch - De Marky Salvi - Swift - Danise ATLANTIC CITY Details of these Musicales with hotel folder cand rates on request. LEEDS AND LIPPINCOTT COMPANY comicbooks.com