Life, 1927-02-10 · page 40 of 43
Life — February 10, 1927 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest announcements** rather than editorial cartoons. The main content includes: 1. **Contest Details**: Life magazine is running "The Great Alibi Contest," inviting readers to submit short answers (under 25 words) to contest pictures. Winners receive $10 prizes. 2. **Travel Advertisement** (left): Sir Fraser-McLean Co. advertises guided motor tours through Spain, Italy, and Southern Europe—luxury travel for the wealthy. 3. **Ham Advertisement** (right): John Groce & Son promotes hickory-smoked hams from Circleville, Ohio, claiming Civil War-era curing methods. 4. **Humor Snippet** ("On the Strength of It"): A brief comedic dialogue where a man boasts about his wife's new dress and car repairs, but when asked what caused his newfound wealth, admits it's merely a five-dollar weekly raise—satirizing working-class pretension and financial delusion. The page reflects 1920s consumer culture and aspiration more than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“suit you) are ideal Free of worry, you travel! ex- actly as in your own pri- vate auto,.with our eget Spen inter 0} Sta in Southern Spain, Italy, Sicily or in) Southerg | France." Write for’ book> ler ‘Highways ‘and Byways of. Southern Europe. MOROCCO, ALGERIA. ISTA The Morons merece let North African Habeas Lote your service to help ‘and advise! you plan your iS tour= without obligation. »)Plan, Early for Your Sum- Tour. Booklet “Seeing pe by Auto"*on request. Ube FRASER - McLEAN CO. Established $907) Life The Great Alibi Contest (Continued from page 11) Prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to cach Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. The judges cannot under- take to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER NINE should be so marked, and | sent to ALIBI CONTEST EDI- | TOR, Lire, 598 Madison Avenue, | New York City. All answers to ALIBI NUMBER NINE must reach Li office before 12 noon on February 24, 1927. Announcement of the winners will be made in the issue of March 17, 1927. The Contest is open to all and is not limited to subscribers to Lire. Membcrs of Lire’s staff, and their familics, are barred from competi- tion. On the Strength of It Brocxtox was down the street. “Howdy, “Sportin’ “Yep.” “And I noticed yesterday you've had your car repainted.” “Oh, yes. An’ overhauled, an’ new upholstery put in.” “And my wife was tellin’ me of the beautiful new gown your wife had on at the party.” “Yeah; gotta dress ‘em up, you know.” “And that looks 1il ca twenty- -five-cent cigar you're smokin’. “That's exactly what it is. Doctor said these cheap kind were ruinin’ my health.” “Gosh! What happened? Struck oil or something?” “No, no, just “Raise in salary, maybe?” “That's it.” “Good! raise.” “Er—ah—five dollars a week.” -New Orleans Times-Picayune. walking greeted an quaintance, new overcoat, One of the puzzles in life is why a hotel tries to sound so homey in its ads and then acts the way it does in real life. —Akron Beacon Journal. Must have been a substantial Ham for Epicures! Years before the Ctcil War I¢ha ( Groce pedal out our secret way to cure hams and baces 1's alow, takes over 2 ils tat W's Said we've always kent the secret,” After you taste some you'll only know that it is cured, smoked with green hickory, and the finest ham and bacon you ever ate. People who love ham send regularly to Circle- tille to get Groce Ham. They want that smack and taste and jaice yoa don’t get by modern atiek caring We've been shipping them to the epicures for 79 After your first taste ‘ght disappointed with ordin- you'll be down: ary hams. are all from tender, quickly fattened stock so order mail |t by area of your money on back encerfel steliye Seld Direct Only JOHN GROCE & SON Dept. 2, CIRCLEVILLE, OHIO Packers of old fashioned, suger cured, hickory smoked HAMS «ond BACON JUST THE SAME SINCE 1848 “SELIING AN FGG AND YOU'RE TAKING YOUR BASKET TO MARKET WITH ¥ “SURE. 1 NERD IT TO RRING THE MONEY HOME IN Rire (Paris). Painters may differ as to the kind of Tock thay liner iat ies it ees to brushes they are unanimous for WHITING'S CELEBRATED BRUSHES ADAMS SUPERIOR BRUSHES The great majority of them learned the value of these famous names while they were learning their t. WHIT ING-ADAMS BOSTON BRUSH MAKERS FOR 118 YEARS comicbooks.com