Life, 1927-02-10 · page 42 of 43
Life — February 10, 1927 — page 42: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not satire or political content. It promotes LEE Tire & Rubber Company of Conshohocken, Pennsylvania. The page features: 1. **Top illustration**: An aerial sketch of the factory and surrounding Conshohocken landscape along the Schuylkill River, emphasizing "historic beauty and romance" to appeal to local pride and prestige. 2. **Marketing message**: The company argues that quality tires depend on maker's *integrity and purpose*, not just materials—claiming LEE prioritizes durability ("miles at the price") over quick sales. This positions them as trustworthy against competitors. 3. **Product range**: Lists pneumatic tires for passenger cars, trucks, buses, and solid tires for commercial use, including their "Puncture Proof" line. 4. **Visual elements**: A tire image and triangular logo with "SMILE AT MILES" suggests their brand promise of trouble-free mileage. The ad uses early 20th-century corporate rhetoric emphasizing American manufacturing virtue and dealer reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SMILE AT MILES Constionocren — Where the river Schuylkill bends—a place of historic beauty and romance. Here, between tree-clad hills, nestles the factory where LEE of Conshohocken ples his. craft. i Is EASIER to make a tire that sells fast than one that travels far. Good tires, of course, must have good stuff in them. All tire builders can get the best materials if they want tc. Some of us do. The real difference in tires is, after all, in the makers of them, their purpose in the work, what they are really trying to do. Your interest in a tire is in what it will do; the miles at the price. Ours is in making it do more than you expect. You can depend on LEE of Conshohocken for integrity that is traditional. Any LEE dealer can prove it to ycu; his service is no less trustworthy than the tires themselves. Pneumatic tires for passenger cars, trucks and buses. Solid tires for commercial use. And the celebrated LEE Puncture Proof tires in both high pressure and balloons. LEE TIRE & RUBBER COMPANY CONSHOHOCKEN, PA. comicbooks.com