Life, 1927-01-20 · page 31 of 34
Life — January 20, 1927 — page 31: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Romance Chocolates** disguised as editorial content. The contest offers a trip to Hollywood to the writer of the best plot synopsis for a motion picture centered around a box of their chocolates. The "editorial" portion features a chat with **Von Stroheim** (a famous silent-film director) and mentions of Hollywood actors like Wallace Berry, Jack Gilbert, and Rod LaRoque—all genuine 1920s cinema figures used as promotional draw. The left column contains unrelated diary entries and literary commentary ("Words and Meaning"), including a satirical note about Mussolini's intellect—typical of Life's political humor of the era. **The satire here is subtle**: Life is mixing genuine celebrity gossip and film-industry commentary with a straightforward product advertisement, blurring editorial and advertising boundaries in a way that would raise modern ethical concerns about disclosure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from page 22) of the President’s head, with gen- erous concessions to his purity of heart. Lord! I do set small store by political novels, forasmuch as it is e ° difficult for me to generate interest in m a visit a waterworks scandal here, or a city bond issue there, and forasmuch as the women concerned in the plot are usually of the type that makes for OLLYWOOD righteousness and, by that very token, for dull reading. To Marge Boothby’s for luncheon, where was a great company, and at table the talk fell upon “The Constant Wife” and the true significance of some of Mis- tress Ethel Barrymore's remarks, causing universal merriment save for Marge’s eighteen-year-old nephew, who so struggled to preserve the de- ieanorot hr connkenanes that:some= A CHAT with VON STROHEM after watching him dirett a scene from “THE body asked, Why don’t you laugh too, WeDDING Marcu.” WALLACE Berry in navy coftume telling funny stories. Junior? whercto he responded, some- Bit Hart recalling Stock experiences in ber home town, cA Studio car to and what embarrassed, I didn’t know from the hotel each day. JACK GILBERT, ROD LAROQue, and many other lars whether a boy of my age would be as personal acquaintances... that is the allual experience of Miss IDALIAN supposed to get your drift. Mal- Gama e, of Alliance, Obio, winner of the First ANNUAL ROMANCE-HOLLY- apropos Christmas gifts were dis- woop Contest ... and now you have your chance, per odie Aig i, Coasting th at Next summer some other lucky person will have a free trip to HoLtywoon. he had Féceived military brashes aid The makers of ROMANCE CHOCOLATES desire @ plot for a motion pidture, based comb; but the best story I do know on a human experience in which a box of chocolates plays a prominent part. in that connection is told by Merci = = Esmonde, to whom, when she was CONDITIONS touring the provinces with ‘Dear How te Wrin forthe 1 The winner will be the author of the most orig- Brutus” and one trunk, somebody Movies’ is packed inal, interesting, and pra@ical synopsis or plot for - sent a doorstop weighing eleven : {le every Box of a motion pidure based on a human experience pounds. Dined this night with the Bowsers per in which a box of Romance Cuoco.ates plays Bannings, but home early, exhausted. ° a prominent part. Literary ability will not be My husband, poor wretch, in his war é % considered, but in case of a tie, the neatness and inst the raw weather's ravages, v4 . attra@iveness of the presentation will determine did anoint his hands with oil before the winner. No manuscript shall be more than going to bed and draw on rubber 1500 words in length. gloves, which did make him look like . The winner, and a companion of his or her a robot, and he so frightened me with wets choosing, will be given a trip to Hollywood, his brandishing gestures that I be- fay ; including visits to the studios during a week's came hysterical and would have none “Ss 4 stay there, with all expenses paid. In addition, of him, the fifty most worthy plots will have careful Baird Leonard. , consideration by the scenario department of one of the large distributing companies, and if any ; are purchased, the full purchase price will be “Gleaming linen... .glittering people... ‘ll be: people you have seen across the foot- . The Judges will be: lights...people you read beneath the Mr. James R. Quirk, Publisher of Photoplay. ng lamp...people whose picture Mr. Rosert E. SHERwoon, Editor of Life. in the galleries—people who act, MR. FREDERICK JAMES SMITH, Critic for Liberty. or write, or paint... . “Or over there the gay daughter of a A . There is nothing to buy in order to enter the willionaire tucked handsomely in the ii eC "How vii Hartllag creation of & Paris modisle-- Favorites —Miss Viota DANA Contest. The illustrated booklet, "How to Write or here, the close whisper of two, and sar of FBO. prodetions Sor the Mories,”’ is simply to help contestants. the charming play ef eyes...and drift- ver all that elusive aura which be- presence of — beautiful aes” chusetts, and must be received there before the —From a Restaurant Ad. close of business on June 1, 1927. TRANSLATION: A classy joint. USSOLINI isn’t so smart. American bachelors are taxed, tia, Galt aeeaiheteer aaa CHOCOLATES most of the collecting. comicbooks.com . Entries should be sent to Contel? Manager, Cox CONFECTIONERY COMPANY, Boston 28, Massa-