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Life, 1927-01-20 · page 32 of 34

Life — January 20, 1927 — page 32: what you’re looking at

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Life — January 20, 1927 — page 32: Life, 1927-01-20

What you’re looking at

This page primarily contains **advertisements and contest information** rather than political cartoons. The main content includes: **"The Great Alibi Contest"** – Life magazine's ongoing contest asking readers to complete humorous alibis (excuses) in 25 words or fewer, with $10 prizes. Judges are Life's editors. **Advertisements** dominate the right side, promoting: - **Forhan's toothpaste** – targeting dental health, specifically claiming to prevent pyorrhea (a gum disease), with a moralizing tone about health choices - **Simoniz car wax** – showing how easy it is to maintain a car's finish - **Cortez cigars, Resinol ointment, Kemp's Balsam** – standard 1920s product ads **"About Face"** – A brief humorous dialogue between "Plopsy" and "Flopsy" (characters discussing an attractive man from a ship voyage), typical of Life's light social satire. The overall tone reflects 1920s consumer culture combined with mild social commentary on dating and health consciousness.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life The Great Alibi Contest (Continued from page 11) The Man who which starts, “Well, you sce, it’s . this way...” Five ead prizes of gambled with health $10.00 each will be awarded to the runners-up. .. and lost Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to cach Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible | Your dentist knows the reason a Too many men and women gamble with the _ The judges will be three of the | cards stacked against them. Neglect wins and Editors of Lire. they pay their losses in priceless health. In the event of a tie, the full Don’t leave health tochance, Take these amount of the prize will be awarded | Yentive measures to protect it against such a grim a : agent of destruction as Pyorrhea—the sinister to cach of the tying contestants. enemy that receives high toll in health from Answers should be typewritten or | four of 5 after 4o and {rom thousands younger, clearly written on one side of the Play S, paper. The judges cannot under- jay Safe take to return any of the manu- See that your dentist gives your teeth and gums ; k in this | # thorough examination at least twice a year, an that are submitted in this | 40 (crore using Forhan's for the Gums, today, | ontest, cee Unlike ordinary tooth pastes, this dentifrice Answers to ALIBI NUMBER | js sound health insurance.’ It contains Forhaa’s SIX should be so marked, and_ | Pyorrhea Liquid, used by dentists everywh ; ~ EDT. | _ If used regularly and in time, it wards of sent to ALIBI CONTEST EDI- | prohea or checks its course. "Also, it firms TOR, Lire, 598 Madison nuc, | gums, keeps tecth a lustrous white and protects New Yo City. All ansy to | them against acids which cause decay, ALIBI NUMBER SIX must reach Start using Forhan’s now. Teach your children Lire’s office before 12 noon on Feb-_ | 08st. They'll love its flavor. Atal druggists, — ~ 35¢ and 6oc. ruary 3, 1927. Announcement of the winners will be made in the issue of Bermanls 3] | Cac puny’ Nee er Be Ss February 24, 1997 ae The Contest is open to all and 1s Forhans for the gums not limited to subscribers to Lirr. Members of Lire’s staff, and their More Than a Tooth Paste... . It Checks Pyorrbes familics, are barred from competi- | « tion. ————__—_—_—__—— ——_—_——_—~ About Face Asking a Little Too Much . ’ R. VOTER ding th 1 PLOPSY: I really think he’s the M ig 0 ery awe te morn- world’s most attractive man. We a papers ew ; Sweetenem has been re spent hours together on the ship coming home last summer and he was frightfully entertaining. He's re¢ simply everything and, my dear, he’s a perfectly divine dancer. g me the whirl of my life ally [77 FOR g MEN g@ OF BRAINS” monopolized about half my time, but he's really a delightful person to be Gane with—so entertaining and every- It’s really so easy to keep your | thing, do you know what I mean? [-MADE AT KEY _WEST-—) car looking new by Simonizinc. Mops sn’t it nic you know each i ji : ? You sce, he’s coming Wh € tienda cxclatna ved Whe other so well c : ig URNS SCALDS ibccity of yourear you will take pride to town for the MeTavishes’ dinner Nn Dando in saying: ‘‘Motorists Wise Simoniz"* dance next week. oP MONIZING removes the amudte P Oh, is he really? Well, see wwe ch Re . : of course, my dear, you know I’ve Keene yentcarbeeetital only just met him—I mean we hardly ‘Kis abe laa pe S508 0s becoe know each other at all—I mean he SIMONIZED car clean, probably won't even recognize me... Insist on Simoniz Oe “ ide: THE SMONIZ CO M* son has about decided upon KE MP'S BALSAM| NEWYORK LONDON PARIS a musical career.” ’ “Saxophone or traps?” FOR THAT COUGH en: Well, I wouldn’t put it as strong as that. comicbooks.com