Life, 1926-12-30 · page 27 of 37
Life — December 30, 1926 — page 27: what you’re looking at
What you’re looking at
This page satirizes 1920s corporate influence on American institutions and gender dynamics. **Main Cartoon ("The Logical Conclusion"):** A congressional committee debates renaming months to honor corporations and industries. A senator from Hollywood proposes "Metro-Goldwyn-Mayer Month." When a beautiful young woman enters and requests advertising space for her brassieres company, the committee instantly abandons all principles, granting her a month called "Brassiére Decade." The satire attacks: corporate colonization of public time/calendars, male committee members' susceptibility to female beauty over principle, and the absurdity of treating sacred calendar months as advertising real estate. **Smaller items** include cynical jokes about divorce (Helen of Troy going to Paris), criminal justice (a thief escaping), and gossip, typical of the magazine's satirical miscellany. The cartoonist (Strathmore, visible in signature) mocks both corporate greed and the supposed seriousness of governmental deliberation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
it ¢ 4 THE BOY SIMPLY HAS NO HEAD FOR FIGURES, The Logical Conclusion week of the 22d, now that we've abolished Washington's Birthday, being scheduled as See a Nice Clean Boxing Match Week. (Senator Mvrrner whispers to Chairman Wis- sett.) March seems to present a lappy compromise as the Senator from Hollywood has just informed me he is willing to give up his old claim for the complete year if we will scrap the tentative dates and have March called Metro-Goldwyn- Mayer Month. (There is a roar of protest. All but the Chairman and Hewnank be- gin swearing and say they'll go home and that they’re sorry they ever got on the Committee and what does Hewpank think they are anyway. The Chairman is screaming for or der. Things look pretty bad. A knock on the door is heard.) Just a minute, gentlemen. Come in! (4 beautiful young girl appears. Every man straightens his necktie.) Tue Beautirut Girt (timidly): Excuse me for coming in. I'm just an outsider, of course, but I heard this was where you were fixing up next year’s calendar, and I wondered (Continued from page 9) whether I could make a suggestion. Tue Committee (eagerly): Yes, ma’am. Tue Beavtirut Girt: Well, I'm just out of college and I've gone into the advertising business and they're giving me a chance to make good. 1 just wondered if you could give my company one of the dates. os fae Nubbville Spark THE THIEF CAUGHT § YESTERDAY BROKE OUT O TI LOCKUP THIS MORNIN’ ESCAPED, THUS DEPRIVIN’ SOME JURY 0’ THE C TO ACQUIT Tue Committee: Any one you like. Tue Beavtirvet Girt: Well, I just wondered whether you could let me have the next ter we could call it Get a Brassiére Decade. Tue Committee (tearing up charts and papers and pushing the table and chairs back so that the floor can be clear for dancing): Yes, ma’am. rs, so that ttle Colonel Curtain Cruel but Usual (Attention of Mr. John Erskine) MARRIAGE style, Is really nothing new. When Helen got her first divorce, She went to Paris too. break, Parisian S. 8. Such Fun! ESSYE: So she’s been talking about me behind my back, has e: Yes. What a nice time you two must have had! comicbooks.com